Stunning Business Card Design | The Art of Designing An Effective Leave-Behind Piece That Increases Brand Awareness: Is Your Business Card Holding You Back?

Stunning Business Card Design | The Art of Designing An Effective ...

Stunning Business Card Design | Within the first few seconds, your potential client is building up a lasting opinion about you. It may sound harsh, but it’s true that people often do judge a book by its cover, and you only get one opportunity to make a great first impression. Just like the clothes you wear, your business card tells your potential clients if you’re professional, artistic, or a big ol’ ball of cheese. Aside from the aesthetic message, you’ve also got to pack a ton of info into a tiny-teeny space and keep it readable.

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Business cards have been the essential business tool of almost every entrepreneur for over 100 years as an integral part of any good marketing plan. For its size and cost, it’s probably the most effective part as well. Yet, lots of people don’t even carry around business cards anymore. This can be a grave mistake: Business cards aren’t just for providing potential clients with your contact details; they also help start conversations and spark relationships. To put your best business card forward, try following these essential design tips.

Keep It Simple | Stunning Business Card Design

The average business card is just 3.5″ x 2″, which means you don’t have too much space to work with. This is why you should try not to make your logo too big, don’t make the text too small to be comfortably read, and don’t be afraid to use white space. Try to use a pleasant layout and make sure that your main message (your tagline or your unique selling points) doesn’t get lost.

Stunning Business Card Design | The Art of Designing An Effective ...

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Don’t Get Creative With The Size | Stunning Business Card Design

You want your business card to stand out from the pile, but not when it comes to the size of it. Because most business cards are the same size, there are many holders designed for that size specifically. If you live in the States, limit your business card size to 3.5″ x 2″. Anything bigger will not fit the standard card holders and your card may end up in the trash. You must be willing to trade convenience for memorability if you go with an unconventional shape or size. Business cards in Europe tend to be larger, but so are the wallets and card holders.

Include The Important Information | Stunning Business Card Design

The main goal of a business card is to make it easy for people to contact you. Include only the contact information that is absolutely vital. What’s most important? Your name definitely should be there, along with the name of your business (via your logo), your phone number and your e-mail address. You don’t have to include a long list of services or every single mailing address if your company has multiple locations. There is very limited space on a business card, so by limiting the textual information, the overall design will be simpler and easier to read.

Describe Your Business | Stunning Business Card Design

Your business card must be able to convey more than just your contact information, so make sure that it includes a tagline. Don’t go into a lengthy description, of course, but why not throw in a sentence that explains what your business is all about? Quite often a company name isn’t very informative, and a tagline will help the person receiving the card on being clear on what you can do for them.

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Stunning Business Card Design | The Art of Designing An Effective ...

Reinforce Your Brand | Stunning Business Card Design

Another extremely important aspect of business card design is to ensure that the business card itself as an extension of yourself. If what you do is funny or entertaining, then no one wants a boring card from you, unless you write on the back “This is so boring! Come see how we do fun!”. Your business card is an integral part of your brand or business identity strategy. It should follow the same graphics standards as the rest of your communications material (stationary, brochures, letterheads, etc.).

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Make Your Card Readable | Stunning Business Card Design

Use font sizes that are big enough to be easily readable without using a magnifying glass. As a general rule of thumb, don’t go smaller than 8pt. Also, don’t forget about the font itself: keep it elegant and simple – don’t be tempted to use Comic Sans, or a complex calligraphic font which is impossible to read. Be sure the text color stands out against the background of the card as well. Light gray type on a white card makes it hard to distinguish letters and numbers.

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