Successful Logo Design | How Color Influences Your Logo
Successful Logo Design | Understanding the psychology of colors is crucial to designing a successful logo. When designing a logo for your business, it’s important to take into consideration the way people interpret color. Our minds are programmed to react to color. The subliminal messages we get from color impact our thoughts. Even the simplest company logos have a considerable amount of thought and time put into them, from logos representing small businesses all the way to logos for huge corporations. Just remember that one of the most important aspects in creating the symbol that will define your business, and thus the self-image that your are presenting to your potential customer, is not only the design itself but rather its color.
Blue | Successful Logo Design
Blue is a color mostly connected with business because it evokes a sense of balance as well as calm intelligence. Like the water blue can adapt to anything and look as if it had no difficulty doing so. The color blue has positive influence on the mind and the body. As the color of the spirit, it invokes relaxed feelings and can cause the body to produce chemicals that are calming and tranquil. Blue helps to slowing down human metabolism, is calming in nature, and helps with balance and self-expression. Also, blue is an appetite suppressant.
Green | Successful Logo Design
Green is the color of nature and life. Grass green is the most restful color. Green stands for self-respect and well being. It is also the color of balance, learning, growth and harmony. It can mean both self-reliance as a positive and possessiveness as a negative, among plenty of other meanings. It is the color of prosperity and material wealth. It also relates to the prosperous business world, to real estate and property. Greens shaded with black can be very masculine and mysterious. These are mostly used in corporate offices and restaurants.
Red | Successful Logo Design
This color is a warm and positive color connected with our most physical needs and our will to survive. It presents a strong and powerful masculine energy. It’s the color of passionate love, seduction, danger and adventure. Our prehistoric ancestors saw red as the color of fire and blood – energy and essential life forces – and most of red’s meanings today arise from its powerful associations in the past. It also symbolizes action, confidence, and courage. The color red is linked to the most basic physical, emotional, and financial needs of survival and self-preservation.
Black | Successful Logo Design
The color black is mostly seen as a color of sophistication, as in ‘the little black dress’, or ‘the black tie event’. Influential and success oriented women often choose black as it can make an impression of elegance, sophistication and confidence. Black is associated with power, fear, mystery, strength, authority, elegance, formality, authority, rebellion, and sophistication. Black is used in all other colors in order to have depth and variation of hue.
White | Successful Logo Design
This is an inherently positive color, associated with purity, virginity, innocence, light, goodness, heaven, safety, brilliance, illumination, cleanliness, faith, beginnings, sterility, spirituality, possibility, sincerity, protection, softness, and perfection. In color psychology white is the color of new beginnings, starting it all fresh, so to speak. It is an unused canvas waiting to be written upon. While white isn’t stimulating to our senses, it leads the way for the creation of anything our mind can conceive.