Successful Logos Explained | Build Your Own Brand! Secrets Of Company Logos That Stand Out
Successful Logos Explained | Potential clients will form an opinion of your business and the services or products it offers within seconds, whether you like it or not. Since it is almost always the first thing a client will see, a company’s logo is vitally important in shaping public opinion. If your small business is in the market for a new logo, this is a decision that should be given a great deal of care and consideration.
How can small businesses stand out from the crowd in a saturated market? Is it by offering exceptional service? Lowest prices? Waving a big cardboard arrow on a street corner, dressed as an organic smoothie or whatever it is they’re selling? In the time when everyone must have a website to promote their product, service or the company behind it, the demand for a unique, memorable logo has never been higher. The logo is a visual representation of your brand, your goals, values and services. More logos are out there than ever before, and with that comes the challenge of being unique. How do you create something original that stands out in a sea of identities?
Define Your Audience | Successful Logos Explained
Although designers spend quite some time learning about your business before they begin designing your logo, it always helps to get some information from behind the scenes. Explain what you do, what makes you different, what you think your customers love about your business, what you want them to think about you, and more. Does your brand have a distinct personality; is it serious or lighthearted? What makes it unique in relation to your competition? Who’s your target audience? A designer is essentially like an interpreter. It’s their job to help a company turn their text-based story into a visual one.
Design It With Vectors | Successful Logos Explained
If you’ll be shrinking the logo down to thumbnail size, the design should be simple enough to give a crisp impression at any size. The trick to have a logo that works just well on a t-shirt as on a billboard is to use vector graphics. Whether you design your own logo or hire a professional to do it, make sure the design software uses vectors. Many of the most popular illustration and design programs already use vector technology for graphics. A vector format can be resized and used in a variety of media without losing the quality.
Consider Your Colors | Successful Logos Explained
Colors can evoke different emotional responses in your audience. For example, blue is usually seen as a soothing color, while red denotes passion or anger. You want to make sure that your logo colors match the emotional tone you want to communicate. Bright and bold colors may grab someone’s attention, but could also seem brash; muted tones exude sophistication, but could be overlooked. Every color has a different meaning and can bring nuance to your message — don’t fall into the trap of communicating the wrong message because of a simple brush stroke.
Be Unique | Successful Logos Explained
This is one of those oft-said but rarely followed tips. How does a logo rise to prominence as a brand’s identity? Simple! By being uniquely identifiable. In many cases, imitation is the best form of flattery — however, with logo design, this is not the case. Your goal should be to design something that you believe is different from anything already out there. How is your design going to be unique when so many other logos include the same idea? Stay clear of the visual clichés and trends, and come up with an original idea and design.
Make It Legible | Successful Logos Explained
Most people need a vector version of the logo in order to be able to scale it up, cut it out and produce a black and white version when needed. Equally, you need something that will be legible in lowest denominator media such as newsprint, and work online and on mobile devices. The goal of having a logo is to make your company or product name stick in the client’s mind. That can only happen if the customer can actually read it, easily, without squinting. If your logo is unreadable, it may frustrate your potential clients and make your business come off as unprofessional. Remember, people won’t remember your message if they can’t read it.
Use It! | Successful Logos Explained
Your logo is the total sum and visual representation of your brand and everything you stand for, so it pays to take the time to design it right. Once you’ve created a logo that conveys your company’s mission at a glance, make sure you trademark it to protect it from use by other companies. Then, once it’s protected, use it everywhere you can – on business cards, stationery, letterhead, brochures, ads, your Web site and any other place where you mention your company name.