Successful Photography Marketing | 5 Ideas To Get Your Photography Business Out Of A Funk: Big Marketing Ideas For Small Photography Businesses
Successful Photography Marketing | When working professionally as a photographer, taking the pictures can feel like the easiest part of running a business. It’s the business side of things that photographers often find overwhelming. In today’s competitive photography industry, it is not enough to take stunning pictures, build a beautiful website and hope your phone starts ringing. However, there’s good news: marketing your photography business does not have to be expensive or difficult. Professional photography is like any other business in that there are many day-to-day things you have to keep in mind in order to become successful.
Remember, if your calendar is not completely booked up yet, you are not done with marketing. A business that doesn’t have a marketing plan is like someone winking in the dark. You know what you are doing, but no one else does. Without marketing, even the most talented photographers don’t stand a chance of reaching success. What good are amazing pictures if no one ever sees them? Some of these ideas are quick and easy and others are more of a long term strategy that you should start working on now and will build up steam over time. Let’s get to the good stuff, shall we?
Network | Successful Photography Marketing
Networking is a powerful way to get your name out there and make connections with other businesses that can lead to partnerships and referrals. To get the most out of your networking relationships, it’s critical that you identify people and businesses to network with that share the same ideal client as you, but don’t offer the same services. It’s amazing how loyal business owners can be towards each other when you really hit if off. Make sure you’re promoting their companies to your clients, and they’ll be sure to do the same for you. Also, never leave your house without business cards with a quality sample of your work. You never know when you’re going to run into a potential client or business partner.
Build Your Social Media Presence | Successful Photography Marketing
One of the vital elements of marketing is reaching out to people on a level that they know and feel comfortable with and at the moment. The most popular examples of this would be Facebook and Twitter. Many photographers are successfully building their business with Facebook marketing, because it only requires about 10-20 minutes every day, and you will start to see your reputation grow. Once you’ve built profiles on Facebook and Twitter, make sure you use them. Share updates and links regarding the work that you’re doing, but also engange with other business owners, photography blogs, magazines, galleries, and potential clients.
Update Your Website | Successful Photography Marketing
It’s vitally important that you have a website that showcases the best of your work. It doesn’t have to be an extensive collection of all the pictures you took over the years; if anything, it should be a simple portfolio website that shows a curated selection of your work. A website is like a brochure, whereas a blog is like an ongoing conversation, so make sure you set up a blog on your website, to show some personality. Having fresh content on your portfolio is one of the best ways to let Google know that your is website active (which gives you better rankings) and show your target audience that you are busy.
SEO Your Blog And Website | Successful Photography Marketing
If you have a blog, that’s a great place to get started with search engine optimization. In a nutshell, SEO is simply giving search engines clues as to your location and the services you provide. When uploading your images to your website, use the ALT tag fields to describe your images, and make sure to use the keywords you want to rank for in the images. SEO is something you work on over time in order to boost your online presence. It’s not something that you can do today to get clients next week, but again, it’s an essential part of a long term strategy.
Offer Referral Bonuses | Successful Photography Marketing
Word of mouth marketing is one of the most powerful things you can have for boosting your photography business. One way to help encourage that is to reward people for telling their friends about your business and how awesome you are. Offer a service or product that doesn’t cost too much but has a high perceived value as a referral reward. For example, consider offering your clients one free 16×20″ print that will only cost you a few dollars if they will write up a quick testimonial so you can post it on the blog and then have them share that post with their Facebook friends.