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Affordable Branding Tricks | Even though many business owners are catching up and realizing the importance of branding, majority of entrepreneurs, especially when just starting out, mistakenly believe that branding is something reserved exclusively for million-dollar ventures. Photographers, of course, are no exception. However, even the photographers that do realize the effect a solid brand can have on their businesses don’t always know how to build a brand that not only accurately represents their business and their creative vision, but also gets them booked solid. We’re here to change that!Read More
Photography Brand Advice | In theory, branding sounds like the most natural element of any business plan, yet the number of misconceptions surrounding it is truly staggering. The most common misconception, especially among photographers that are just starting out, is that branding is something reserved only for large corporations. Quite the opposite is true, though: in today’s saturated markets, branding is absolutely vital for every business, big or small. And no, you don’t have to spend thousands of dollars and countless hours on branding!Read More
Modern Photography Business Brands | Starting a photography business has never been easier – the equipment has become incredibly affordable and consumer-friendly, allowing pretty much anyone with some extra cash on their hands to register a business, set up a Facebook page for their venture and go pro. Running a successful photography business, on the other hand, is a completely different story. Photography is one of the most popular hobbies and professions right now, making it one of the most saturated industries, which in turn makes standing out a real challenge. Standing out in a crowded market is challenging, sure, but far from impossible!Read More
Ultimate Photography Branding Guide | Many business owners, not just photographers, mistakenly believe that branding is just the latest buzz word made up by shady marketers and agencies as a way to get entrepreneurs to spend as much money as possible. Even when they do recognize the power of an effective branding strategy, most business owners think that branding is something reserved for multi-million ventures. Quite the opposite is true, though – branding is vitally important for success of a business, big or small. And no, it doesn’t require millions of dollars in order to be effective either!Read More
Online Branding Advice | Most business owners mistakenly believe that branding is something reserved exclusively for international multi-million companies, especially when just starting out, and photographers are no exception. However, building a solid brand is vitally important if you’re taking your photography business seriously! It’s one aspect of your business that will not only help you differentiate yourself from all the competitors, but also appeal to your target audience and grow client base!Read More
Photography Branding Made Easy | Branding is often defined as a marketing strategy that involves creating a unique business identity in order to establish a presence in the consumer’s mind and attract and keep clients. Sounds simple enough, right? Yet, there are countless myths and misconceptions surround it. What most business owners fail to understand, especially when they’re just starting out, is that branding isn’t something only already established international corporations can afford. In fact, it’s something that no business, big or small, can afford to overlook.Read More
Business Branding Tips | There’s no denying that we live in a fast paced world, with an endless stream of information readily available at our fingertips (not to mention all the funny cat videos!). However, it all comes at a price! In a world where all that information is fighting for our attention, and when no one is listening if you can’t say it in 140 characters or less, business owners are having to come up with new and engaging ways to grab the attention of their target audience. Needless to say, photographers are no exception.Read More
Photography Brand Strategy | In our previous post, we talked about designing a logo that packs a punch. What many wedding photographers fail to understand is that designing a logo, or having it designed professionally, is only the first step towards creating an outstanding brand that attracts the right people. And in today’s saturated market, building a memorable, appealing, and relatable brand will be the critical difference between success and failure. Not all is so grim, though. Branding a wedding photography business doesn’t have to be complicated or expensive!Read More