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Simple SEO Tips | Even though nothing can compete with having a great product or service that’s a true game-changer, there are certain marketing strategies that can make a huge difference for small businesses. Entrepreneurs may or may not understand just how crucial Google is to their business. Google is often the starting point for potential clients trying to find information, or looking for businesses on the Internet. How well your brand and website are known in Google can make an incredibly big difference for your business.Read More
Best SEO Practices | Google and other search engines make roughly around 500 – 600 updates to their search algorithms every year. With so many changes, it’s easy to let your website slip through the cracks, and fall through the rankings, which can affect your website’s overall performance. Being on top is always a wise goal, but gone are the days when aiming for that elusive number one spot was your primary target. The effort needed to get a single website to the top ranked position is usually better spent working on boosting performance of your website.Read More
Website SEO | Google’s various offerings are an important chance for growth for big and small businesses alike. Even offline businesses and neighborhood stores can benefit from Google, because potential clients flock there. SEO is no longer optional — it is mandatory. Search engine optimization certainly isn’t rocket science, but it takes a certain amount of understanding to use it well. Unfortunately, mistakes made along the way can have a devastating impact on the success of the campaign as a whole over the long term.Read More
Online Marketing Tips | There’s no shortage of new digital marketing channels these days — and even though they may be creative, exciting, and fun to play with, they can also distract you from SEO basics that can deliver more traffic. Showing up on search engines is still one of the most vital ways to boost website traffic, and increase expose of your content, product or service to people who might be interested in what you have to offer. Thirty-three percent of traffic from Google’s organic searches gets listed FIRST on the results page, according to a recent research. So if you’re ranking low in organic search results, chances are that you could use a little SEO magic.Read More
Easy SEO Tips | A well-designed website is vital for your company’s image. However, the same website with no traffic won’t do any good for your business. Gaining organic search traffic for your website is a lot of work, time consuming, and slow. You need to create a lot of quality content that others will link to, and you need to effectively promote your website. While good content is of utmost importance, you also need to find a way to enable people to find your website using search engines.Read More
Content Optimization | Writing for your website is different from the offline writing you do for other marketing materials. We tend to scan content on the web looking for the information we’re after, as opposed to reading word-for-word. Writing content can be a challenge – especially if you’re not used to doing a lot of writing. To write well for the web, you need to understand what today’s Internet users want and expect.Read More
Effective SEO Tips | Content marketing and SEO are like peanut butter and jelly. You can have them on their own, and they are delicious… But what happens when you combine them? When it comes to online marketing, it is vital to grab the attention of people and search engines. In order for businesses to do that right, it takes a combined focus on both search engine optimization (SEO) and content marketing, and it is important for businesses to understand the difference between the two.Read More
SEO Tips | There is a major buzz around SEO for marketers around the world. Every business with a website should make search engine optimization – getting your website as high up as possible on Google and Bing search-results pages – a part of their growth strategy. At its most basic, SEO means discovering ways to increase your website’s appearance in web visitors’ search results, which also means more traffic to your website.Read More