Timeless Business Card Ideas | Designing Business Cards That Work Hard For You: Six Design Tips For Your Own Pocket-Sized Billboard
Timeless Business Card Ideas | Whether you are meeting a potential client for the first time or a potential business partner at a networking event, your business card is a vital factor in leaving a good impression. Within the first few seconds, your potential client is building up a lasting opinion about you. It may sound harsh, but it’s a fact that people often do judge a book by the cover, and you only get one chance to leave a memorable first impression.
If you haven’t got a card you can give out to potential clients or other vendors, you’re missing out on a crucial marketing opportunity. Savvy, well-connected business owners never leave office without a stack of professionally designed business cards in their wallet or purse, but do you know what exactly makes a business card effective? These few tips should give you some guidelines when designing your own business card!
Keep It Simple | Timeless Business Card Ideas
Business cards are usually just 3.5″ x 2″, so you don’t have too much space to work with. Working within this tiny canvas doesn’t mean you can’t get creative with the space: begin by considering the most important information you want to include, which will usually be your name, phone number and email address, then work your design around presenting this information in a unique way. Don’t make your business logo too big, don’t make the fonts too small to be comfortably read, and never be afraid to use white space. You want to organize the content like the information and various branding elements in such a way that it’s user-friendly and visually appealing.
Stick To The Standard Size | Timeless Business Card Ideas
The average business card size is 3.5” x 2”, which means that wallets and business card holders are made to accommodate this size. If you business card won’t fit into these items, it may end up in the trash, making you lose out on potential business in the process. A round card, for example, is really memorable, but it will never fit in standard business-card holder devices. You must be willing to trade convenience for memorability if you choose an unconventional shape or size.
Match The Tone Of The Card To Your Overall Brand | Timeless Business Card Ideas
Your business card will often be the first branded marketing material that potential clients see, so it’s critical that it gives them a sense of what you and your business are all about. A more traditional professional services or real estate business card, for instance, might stay more conservative in layout and colors, while a colorful or splashy card could fit the bill for a toy store or a trendy restaurant.
Don’t Skimp On Paper Quality | Timeless Business Card Ideas
Your business card will sometimes be the very first impression people will have of your business. You don’t want to hand out business cards that appear to be less than professional. A business cards printed on paper thinner than 300gsm look and feel rather thin, which will only make them feel tacky and cheap. You need your business card to be sturdy so it doesn’t get dented or torn in a client’s wallet or business card holder. Try thinking of your card as you would a handshake – nobody likes a limp handshake, so why would they like a limp business card?
If Recipients Can’t Read The Contact Information You’ll Lose Business | Timeless Business Card Ideas
Keep in mind that small text can look readable on your computer screen, but turn into an illegible smudge when actually printed. As a general rule of thumb, don’t go smaller than 8pt. Also, don’t forget about the font itself: keep it professional and simple – don’t be tempted to use Comic Sans, or a complex font that makes reading the information impossible. Be sure the font color stands out against the background of the card as well. Light gray type on a white card makes it hard to distinguish letters and numbers.
Avoid Using Borders | Timeless Business Card Ideas
Last but not least, we want to leave you with a seemingly simple but often overlooked design tip: avoid using borders. They may look great in your design software, but when the cards are cut, you will most likely have some ‘lop-sided’ edges. All printers have a margin of error for cutting your cards, so expect some variance in the area where the blade falls.