Timeless Logo Design Tips | Color, Value And The Evolution of Logos: Make Your Logo Unforgettable With These Tips
Timeless Logo Design Tips | You should never underestimate the importance of a great logo. As the core of your brand, your logo should convey your values and personality, and leave a lasting impression. If you take a look at all the big and successful brands, they all have their own logos that are effective simply because they are memorable. If all goes well, your logo will become the single most recognizable part of your company.
A logo serves as a graphic symbol of your business. As such, it must be memorable in order to be an effective marketing tool for your business. A logo isn’t just a pretty image printed next to your company’s name. It is a vital element of your brand, and usually the first thing a client sees. To design an effective logo, follow these simple logo design tips.
Determine The Type Of Logo You Want | Timeless Logo Design Tips
Generally, there are three types of logos: typographic, illustrative, and abstract graphics. Font-based logos consist primarily of a type treatment. The logos of IBM, Microsoft and Sony, for example, use type treatments with a twist that makes them stand out from the crowd. Illustrative is a logo that literally illustrates what a company does, such as when a house-painting business uses an illustration of a brush in its logo design. And finally, there are abstract graphic symbols, such as Nike’s swoosh, that become linked to a company’s brand. Of course, you do not have to stay within these categories, as many brands combine, or alter them as they see fit.
Design It With Vectors | Timeless Logo Design Tips
Whether you create your own logo or hire a professional to do it, make sure the design software uses vectors. It’s easy to forget that a logo used small on business cards and lo-res on websites may have to be enlarged for a bigger endeavor years later (billboards, for example). Vector allows you to resize the logo and keep it clean.
Make Your Logo Unique | Timeless Logo Design Tips
Your logo’s goal is to make your business easily identifiable, especially when placed side by side with your competitors. In many cases, imitation is the best form of flattery — however, when it comes to logo design, this is not the case. You should research your industry before you start designing your logo. This will help you understand the common styles of your industry, and at the same time make sure that you do not infringe upon anyone else’s trademark logo.
Keep It Simple | Timeless Logo Design Tips
Always keep the goal of a logo in mind. Its job is to easily identify something. This means the design should be clean, simple, direct and obvious. Sometimes when a logo design isn’t working out, you may be tempted to add elements which will only add to the complexity of the design. However, it’s usually better to start over with a new concept, or remove distracting elements, rather than add them.
Hire A Professional | Timeless Logo Design Tips
Simplicity isn’t always an easy thing to achieve, as you don’t want your logo to look too boring, or overly conservative. This is why at the end of the day it’s best to leave it to a professional designer! Hiring a designer does require more of an investment, but the end result will be a logo with timeless beauty. If there is a limited budget, a business owner may be tempted to design their own logo, but will not be able to capture the detail that a professional eye can bring to the project.
Make the Logo Readable | Timeless Logo Design Tips
The point of having a logo is to make your company or product name stick in the client’s mind. That will only happen if the client can actually read it easily, without squinting. Keep in mind that your clients will not be able to easily recall your company’s name if you design a logo with an indecipherable font. This will defeat the purpose of marketing your company.
Think Of Your Logo’s Future | Timeless Logo Design Tips
Every businessman wants to run a business that stands the test of time. In the same way, you should look at your logo’s durability and longevity. Even the most successful brands update their logo every 15 years or so, but in most cases, the changes will be subtle in nature. Very seldom will they take on a radical redesign. For small business, it may not be the end of the earth if you decide to change your logo after even a few years, depending on what happens with your company. However, it’s always nice when a logo design is able to stand the test of time.