Timeless Logos Explained | How To Design A Great Small Business Logo That Lasts
Timeless Logos Explained | Consumers are being bombarded with branded messages every day, with thousands of startups adding their voice to the overwhelming noise that people experience when they go through the process of making a purchase decision. Having a strong visual brand can help your brand’s voice to stand out and be heard above the chatter. As the first thing most potential clients, an effective logo can go a long way in making you stand out and growing your client base.
A well designed business logo says to the world that you’ve arrived and are ready for serious business. But it can cost quite some money to have a logo that really works designed for you – so you’ll want to make sure that you’re spending your budget wisely. There are countless people in the logo design industry today dishing out generic logos in bulk. How do you as a serious professional stand out from the crowd and come up with a quality logo for your business that actually works? Read on to find out.
Know Yourself | Timeless Logos Explained
Your small business logo design has been described as a visual elevator pitch of the products and services you’re providing. The trick is to quickly and effectively communicate what you have to offer, your values and what sets you apart from competitors in your particular niche. When used well in your marketing and branding efforts, your logo can act as a representation of your company’s ethos and identity, creating a sense of loyalty and connection to your business for your potential and existing clients.
Aim For Originality | Timeless Logos Explained
Well, they do say imitation is the sincerest form of flattery. However, in the real world, it’s just a lazy way to solve a creative problem. The last thing you want from your business logo is to have it mistaken for that of a competitor. So when considering logo design, it’s critical to keep it original. Look at what’s out there in your niche and find an opening for something new and unique. How is your logo supposed to be unique if many other logos feature the same idea? Stay clear of the visual cliches typical for your industry and come up with an original idea and design.
Make It Memorable | Timeless Logos Explained
Research repeatedly shows that the more familiar we are with a brand, more likely we are to do business with them, repeatedly. Since your logo is the representation of your business that people see most often, it only makes sense that it should be considered a vital asset in your client base growth strategy. An effective logo should be bold enough to be both memorable and instantly recognizable, which is ultimately accomplished by having a simple yet appropriate logo.
Make It Versatile | Timeless Logos Explained
A logo is your company’s public face, so it must be transferable to any medium and material that bears your brand — whether it’s a roadside billboard, packaging, web ads, or social media, or all of these. An effective logo is easily recognizable at a glance, and in any size. After kicking off the project with a sketch, some designers then move on to more technical sketches on graph paper. But the best way to save any pain and frustration with later iterations of your logo is to create it using vectors. Logos should be designed in vector format, because it’s the best way to ensure that they scale to any size without losing quality.
Consider Tones As Well As Colors | Timeless Logos Explained
Logos have to work and be just as effective in black and white as they are in color. If your logo design uses color to communicate meaning, think about how you can reflect that meaning when the color is removed. One way to design a versatile logo is to begin creating it in black and white. This enables you to focus on the concept and shape, rather than color, which is subjective in nature. Also keep in mind printing costs: the more colors you use, the more expensive it will be for the business over the long term.
Don’t Tinker With It | Timeless Logos Explained
Drastic departures from your initial small business logo design can damage your efforts to build brand awareness. When it comes to business logos, finding a unique image you can live with is vitally important, so don’t plan to make multiple logo changes. Instead, choose a logo that will stay current for 10 to 20 years, perhaps longer. That’s the sign of a good design.