Top Blog Design Tips | Design Essentials For Blogging Success: What You Need To Know

Top Blog Design Tips | Design Essentials For Blogging Suc...

Top Blog Design Tips | When you visit a new blog, what’s the first thing you notice? Usually, it’s the design of the blog. A lot of people can make decisions about what to them is “beautiful” or “appealing”, but a pretty blog that is impossible to read, navigate or use won’t do you any favors. A well-designed blog design can draw your readers in. A bad one can turn people away, even if the images or posts you publish are perfect.

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Most people decide whether to stay on or leave a blog in the first few seconds. If you want your blog’s visitors to stay for longer and read your content, you need your website to leave a great first impression. How your readers experience content on your blog directly affects social shares, newsletter subscribers and even sales (if that’s your goal). If you’re serious about growing an audience through blogging, it’s vital to optimize your blog to convert visitors into regular readers, subscribers and clients. Your blog has to look elegant, be easy to navigate, and show off useful and informative content.

Make Goal-Driven Design Decisions | Top Blog Design Tips

The goal of your design should be to get your website to convert visitors into regular readers. That’s it. Everything else comes secondary. You have to have a visual hierarchy that leads to a call to action. It’s vital to include high-contrast elements that stand out on your page (newsletter subscribe boxes are a good example). The right design features will elevate their positions in the visual hierarchy of the page, making it one of the first things the visitor sees when their eyes scan the screen.

Top Blog Design Tips | Design Essentials For Blogging Suc...

RELATED: Best Blog Design Tips | No-Brainer Design Tips For Quick Blogging Success

Reduce Your Blog’s Page Bloat | Top Blog Design Tips

According to a recent study, the average size of a webpage is around 1246 KB, and it keeps on growing every day. Despite the upward trend, larger webpages are bad for both visitors and website owners, because they cause slower performance and larger bandwidth costs. A slow loading time is one of the main reasons why people leave a website. Search engines also dislike slow websites, it’s been proved that Google gives lower rankings to slow websites. Performance issues are a problem especially for mobile device users, for whom a larger website can take many seconds to load over a 3G connection.

Make Content Evergreen | Top Blog Design Tips

Some visitors will click on a link they’ve found through a search engine, notice that the content was written years earlier, and leave your website if they notice that the information is outdated. When you create content, try to write it in a way that will stay relevant in the future. Visitors are also used to seeing new content each and every time they visit a website. We’ve grown out of seeing the same old stuff on every visit. When you do update, only update if the new content is stronger than the older content. It makes no sense to replace a strong piece of content with a weaker one, regardless if it’s more recent.

Simplify Navigation | Top Blog Design Tips

If your user wants to see posts from a specific date, would they know where to go? What if they wanted to see all your posts under a specific tag? If your blog is too hard to use, your visitors will be easily turned off and will produce more negative feelings towards your work. Your blog logo should be clickable and lead back to your home page. You don’t want your visitors to have to continuously press the “Back” button to return to your website’s home page.

RELATED: Blog Design Principles | Design Tips To Make Your Blog Stand Out In A World Oversaturated With Content!

Top Blog Design Tips | Design Essentials For Blogging Suc...

Show Off Your Best Content | Top Blog Design Tips

If you have certain pages that are attracting a lot of traffic, that probably means that it has content that all your users will find useful. Make it easy for your visitors to find that content and promote that content well. There’s nothing more frustrating than a blog that requires instructions like, “Go to this link, then click on the left arrow 13 times, then scroll down, to near the bottom, and look for the picture of the girl with the red dress.”

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Include Strategic Social Sharing Buttons | Top Blog Design Tips

Social media is an extremely valuable tool for promoting all your awesome marketing content. The conversion goal for your blog isn’t only to convert visitors into subscribers, or subscribers into customers. You also want your visitors to share and spread your content on social media. Like everything else, it’s important that you don’t go overboard. Add no more than two “Tweet This” links per article in order to avoid diluting your content. The more prevalent something is, the less noticeable it becomes.

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