Top Branding Ideas | Brand It Or Lose It! A Complete Guide To Finding Your Business Brand (Without Losing Your Mind)
Top Branding Ideas | No matter how great your small business service or product is, you have to make potential clients aware of it before you can turn it into a success. This makes thoughtfully planned and well-executed branding the foundation of any business strategy. However, there is a common misconception in the marketing and business worlds that branding equals having a logo. While the logo is definitely a vital part of your brand, the story of your business, how it is run and how you’re perceived by your clients, is the true branding of your company.
Your brand is the entire sum of what your business does, what you are great at and the experience your clients have with you. It can affect whether your clients join your loyalty club and refer you to friends — or don’t bother with you again. Large companies have the resources to hire creative teams that develop and manage their brands. However, you don’t have to be a marketing guru to boost your company’s visibility and perceived value through branding. If you aren’t sure where to begin in branding your business, here are a few tips to help you get started on the right foot.
Defining Your Brand | Top Branding Ideas
Defining your brand is like a journey of business self-discovery. It can be hard, time-consuming and uncomfortable, but it will ultimately be worth your while. A brand’s personality is formally defined as “a set of human characteristics associated with the name of a product, service or company,” but that’s just fancy brand-speak for “adjectives used to describe a brand.” So, quite literally, brand personality attributes are “brand adjectives.” With that in mind, you have to be know both your strengths and your weaknesses. Learn how to effectively emphasize the former and how to address the latter — or, even turn those weaknesses into positives.
You Need A Voice To Be Heard | Top Branding Ideas
It’s not just what you say that counts, but how you say it. Voice and tone is the ultimate expression of a brand’s personality, and often can be the make or break element that keeps your potential clients reading, clicking and sharing. Not only does this voice communicate the essence of your branding message, but it also sets up an overall image for your business that extends past the message itself and makes you stand out in a crowded niche. Make sure you speak to your clients with a consistent tone of voice at all times. It will help reinforce the business’ character and clarify its offering so potential clients are aware exactly what to expect from the product or service.
Maintain Consistency | Top Branding Ideas
Design templates and define your brand standards for all marketing materials you use. Use the same color scheme, logo design, look and feel throughout. From business cards and logo to email newsletters and brick-and-mortar signage, all of your printed communications and sales materials have to look, feel and sound like they come from the same source. Consistent, strategic branding leads to a strong brand equity, which turns into the added value brought to the products or services you’re offering that enables you to charge more for your brand than what identical, unbranded companies do (the most obvious example of this being Coke vs. a generic soda).
Network | Top Branding Ideas
You need other people to make your business work – all the business cards and press packages in the world won’t help you grow your business if no one ever sees them. Making the time for networking is often viewed as a challenging task, but you can tackle it with some thought and planning. Go to networking events, send out press packages to other businesses and make sure that you are building an online presence, which is a vital factor if you are looking to build relationships and strategic alliances with key influencers in your particular niche.
Give Clients A Great Experience | Top Branding Ideas
Your clients won’t return to you, let alone refer you to someone else, if you don’t deliver on your promise. There is no quicker way to ruin your brand than by making promises to existing and potential clients that you can’t or won’t keep. In this age of social media, it is more important than ever for your brand to deliver. Make customer service a core value at all levels of your business, and become known as a brand that delivers a terrific experience every step of the way. Your clients will definitely reward you.