Top Brochure Designs | How To Make Your Brochures Into Powerful Ad Tools

Top Brochure Designs | How To Make Your Brochures Into ...

Top Brochure Designs | Business brochures are an incredibly powerful marketing tool; they are a great way to supercharge your business and reach new clients. Brochures can also deliver important information on products you sell, services you offer, or vital information about your business. Not only do brochures let you showcase your business, your products, services and your business goals, but they’re also a crucial resource for targeting clients offline. The fact is, as many as 21% of Americans have never opened a website, sent an email, or used a search engine.

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When creating a brochure for your business it’s critical to have it look professional. Your brochure is often the first impression your business will make and you want a brochure that says you’re to be taken seriously. If you need to design a brochure and it’s your first time doing so, there are some universal principles to keep in mind as you go through the process. Here are six tips that will help you create a brochure that convey the message you want.

Avoid Very Detailed Images | Top Brochure Designs

To make a business brochure enjoyable to flick through, you need good images. However, lots of very detailed images can be expensive and difficult to print, but they’re also very harsh on the eyes. Give your client’s eyes a break and keep things simple! Draw up your brochure layout on a white piece of paper, play around until you are happy with the layout, and make sure that the ratio of image to text is well balanced.

Top Brochure Designs | How To Make Your Brochures Into ...

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Keep The Branding Uniform | Top Brochure Designs

When designing your company brochure it has to match your company branding. Why would you design something that looks completely different from your other branded material and have it promote your business? The colors used in the brochure (less than 4 main colors, including the background and text) should match the feeling and nature of your business. Use colors that match your logo, or at least colors that match the images included in your brochure.

Streamline The Information | Top Brochure Designs

Don’t overwhelm people with information that isn’t relevant to the product you want to sell them. Be straight to the point with the information you put in your brochure. Think really hard about what information you want to include and where it should be located. The information should be organized in a way that makes sense and you should only include information that is absolutely vital. Your readers want to know how your product or service can help them save time, lower costs, get more sales, or run their business more effectively. Focus your content on the problems and challenges your clients face and how you can solve them better than your competitors.

Keep The Text Readable | Top Brochure Designs

Don’t use text that is really small and don’t use lots of different fonts. Two, maybe three fonts should be used at most. And when choosing those fonts, look for options that are simple: the kind that feel easy on the eyes, that don’t make it hard to make out letters and aren’t so quirky or creative that they would distract the reader. Be consistent in your use of fonts and sizes for headlines, body text, and captions; size 14 or 16 for headlines, size 12 for text, and size 10 for captions.

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Top Brochure Designs | How To Make Your Brochures Into ...

Use White Space | Top Brochure Designs

This may sound like an obvious advice, because it could be given for any kind of graphic design project, not only for brochure design. It is however crucial to remember to keep some well-balanced white space on your brochure for the sake of aesthetics and readability. Break up the text with bullet points and keep paragraphs short. Use adequate line spacing to make your brochure appealing and legible, and don’t crowd elements on the page or push type together.

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Paper Quality | Top Brochure Designs

When the time comes to research printing options for your brochure, remember that commercial full-color printers offer a broad selection of papers and finishing options for the piece. You should not be using your own printer and standard paper if you can help it. At home printers are often low quality and don’t make a crisp final image. Thicker, heavier paper stocks add a more substantial feel to the piece, while thinner paper stocks work great if the brochure requires multiple folds or if you are trying to keep costs down.

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