Top Business Card Design Ideas | It’s Time To Spruce Up Your Business: How To Make Your Business Card Stand Out

Top Business Card Design Ideas | It's Time To Spruce Up ...

Top Business Card Design Ideas | The humble business card can boast some great results in marketing your small business, but only if you design it with care. Since your card will stay with your potential clients long after your meeting’s over, think of your business cards as your unsung sales heroes; they have to represent your business, and your product the way you would. Do you want a business card that packs a punch, but is cost effective at the same time? Read on!

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Presenting your business card in the right way can significantly boost your networking capabilities, and help to build your business brand. Staying within your budget doesn’t have to mean bad quality, or flimsy business cards. It’s incredibly important that your business card clearly represents you and your business, looks visually appealing, and stands out from the competition. Here are top business card design ideas for making all this happen on a 3.5 x 2 inch-sized piece of paper.

Information | Top Business Card Design Ideas

The main goal of a business card is to make it easy for people to reach you. Include only the contact information that is absolutely necessary. For example, email, phone, cell, website, address, name and job title. Make sure all your contact information (including social media accounts if you have them) is clear, and easy to read, and in a font size big enough to be see for those of us without “superhero” vision. Don’t clutter things up too much, simpler and cleaner is always better.

Top Business Card Design Ideas | It's Time To Spruce Up ...

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Brand | Top Business Card Design Ideas

It is imperative that your business card to be consistent with your other branded materials. This helps to boost your brand, helping potential clients remember you and your business better. Keep your business card design consistent with the general color and design scheme on your website, in your store, and other marketing materials. A business card communicates your brand by introducing brand elements, such as logo, colors and fonts. A professionally designed logo is a vital part of your brand, and should always be included on a business card. If you’re in the process of having a logo designed, make sure it’s scalable for use on all of your marketing materials, from business card to letterhead and website.

Size | Top Business Card Design Ideas

If you’ve ever thought about making your business cards larger, smaller, or even a fancy die cut to stand out from your competition, there are advantages and disadvantages to consider. The typically business card size is 3.5” x 2” which meaning that wallets and business card holders are built to fit this size. A round card, for example, is certainly memorable, but it definitely won’t fit in standard business-card holder devices. You must be willing to trade convenience for memorability if you choose an unconventional shape or size.

Quality | Top Business Card Design Ideas

Don’t use cheap, thin paper. The potential client will wonder about the quality of your product or service. Compare papers when shopping for business card printing services. Thicker cards tend to feel more expensive – making your business appear more professional. A business cards printed on paper thinner than 300gsm look and feel rather thin, which can make them feel tacky and cheap.

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Simplicity | Top Business Card Design Ideas

You might be tempted to use an unusual material for your business card. While this will be memorable, keep in mind the practicality of your chosen medium. Cards made of different materials or that are different shapes and sizes will make you stand out from the crowd. However, people often write extra details on business cards – such as where they acquire the card. This is much more difficult to do on metal, wood or even meat.

Top Business Card Design Ideas | It's Time To Spruce Up ...

Proofread | Top Business Card Design Ideas

Double check the numbers and spelling of all text before you send it off to your business card printer and again when you review your proof. Typos and wrong numbers are easy to miss, and can land your business card and your chances for a sale in the trash. Don’t give out business cards that have out of date details on them such as old phone numbers, email addresses or location. Don’t cross out old details and try to re-use cards (unless you run a recycling business and then it could actually be a really good idea!).

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