Top Business Logo Advice | The Young Entrepreneur’s Guide To Designing A Killer Company Logo
Top Business Logo Advice | In the midst of writing your business and marketing plans, finding offices and hiring staff comes one of the most important moments in the life of your small business; creating your company’s logo. Think of McDonald’s golden arches or the Nike swoosh – these two iconic logos embody these brands exceptionally well. However, you’d be surprised how many business owners still skimp on developing this critical identity piece.
We live in a world painted with logos: even kids who can’t yet tie their own shoes recognize many logos or can figure out what the business is providing just by taking a look at its brandmark. But it can cost big bucks to make a logo that really works – so you’ll want to make sure that you’re using your marketing budget wisely. With a little thought and creativity, your logo can quickly and graphically express many positive attributes of your business, and help you stand out for all the right reasons.
Keep It Simple | Top Business Logo Advice
The chances of you ending up with a bad logo increase every time you try to add some requirement to what it must achieve. At the end of the day, simple is always better. If you’re trying to grab the attention of potential clients and remind current ones of your business, a busy or cluttered logo isn’t going to do your business any favors. In other words, it’s critical to have a balanced combination of simple and quirky — you want your logo to be interesting, but you don’t want someone to have to sit and stare, analyzing the design.
Don’t Follow Trends | Top Business Logo Advice
It’s true that there are some rare trends that have a degree of longevity them. But keep in mind that most don’t. Skip being trendy and instead stay focused on the nature and values of your brand. You want to come up with a design that will last through the ages, but you must be open to small alterations along the way. While it is helpful to stay up to date on design trends, it’s more vital to stay true to a brand’s overarching personality.
Be Unique | Top Business Logo Advice
Look at the logos of other companies in your industry or niche. Do your competitors use solid, conservative images, or flashy graphics and fonts? While imitation is the best form of flattery in many cases — when it comes to logo design, this is not the case, so make sure you find a way to differentiate your logo from those of your competition. What’s important is to create something that you believe is different from anything already out there.
Make It Clean And Functional | Top Business Logo Advice
In the digital age, where logos often appear on many materials and across various media, you must design something that goes beyond paper. A good logo should be scalable, easy to print, memorable and unique. A good logo works as both a highway billboard and a Twitter avatar. If you’ll be shrinking the logo down to thumbnail size, the design should be simple enough to make a strong impression at any size. If your logo relies on fine print, you have a problem. The trick to have a logo that works just as good as a t-shirt or a thumbnail is to use vector graphics.
Don’t Be Afraid To Use Color | Top Business Logo Advice
Using color in logo design is smart and it can help your logo stand out. However, every color has a different meaning and can bring nuance to your message — make sure you don’t fall into the trap of communicating the wrong message because of a simple brush stroke. One thing you need to be careful of as you explore color options is cost. Your five-color logo may be absolutely stunning, but once it comes time to print it on stationery, the price won’t be so attractive.
Don’t Tinker With It | Top Business Logo Advice
Once you’ve got a logo, use it everywhere you can – from your business cards, stationery items, letterhead, brochures, and website to and any other place where you mention your company name. This will help build your image, raise your company’s visibility and even lead to more business. In order to build brand awareness, however, you have to resist the temptation to tweak it. Don’t change your logo just because you got used to it, or because your competitors had a complete redesigned. If the time has come to evolve your logo, look for elements that can be carried forward.