Top Business Logos | 6 Tips For Designing A Company Logo That Wows
Top Business Logos | Consumers are bombarded with branded messages every day, with thousands of companies adding their voice to the overwhelming noise that people experience when they go through the process of making a purchase decision. Having a strong visual brand can help your brand stand out from the crowd and be heard, and the logo is the essence of that visual branding. It’s a graphic symbol that conveys the core nature and characteristics of your business, giving it a brand name and differentiating it in your industry.
Your small business logo design can be described as a visual elevator pitch of your company’s products and services. The trick is to quickly and effectively convey what you have to offer, your values and what sets you apart from competitors in seconds. More examples of logo design are out there than ever before, and with that comes the challenge of being different. How do you create something original that stands out in a sea of identities?
Look At The Logos Of Other Businesses In Your Industry | Top Business Logos
A logo is what helps distinguish a brand from its competitors, so it’s vital that the image stands out from the rest — something many business owners struggle with. Look at what’s out there and find an opening for something new. Do your competitors use solid, conservative images, or flashy graphics and type? Think about how you want to differentiate your logo from those already out there in your industry. When looking to avoid brand confusion, consider the color, shape, symbolism, and flow of your design. What’s important is to design something that you believe is different from anything already out there.
Use Your Company Or Product Name | Top Business Logos
While there are some abstract logos, like the Chevron V’s or the Nike’s swoosh that are instantly recognizable, that’s because they’ve been around forever. Unless you want to spend money to add the name of your company to your design later on, get a logo that people can actually read. That’s not to say your logo can’t have the graphic element and text. Later on, once your company gains recognition and builds reputation, the text can be left out.
Make The Logo Readable | Top Business Logos
The end goal of having a logo is to make your company or product name stick in the minds of your potential clients. That can only happen if they can actually read it easily, without squinting. When choosing the fonts for your logo, be sure to avoid gimmicky ones, use negative space, or maybe even tweak an existing font. Most gimmicky fonts are too fancy, too weak, and are most likely being used badly on a hundred different cheap business cards right now. When it comes to logo design, keep your font choices elegant and simple, and avoid over-garnishing.
Keep It Simple | Top Business Logos
It’s critical to have a balanced combination of simple and quirky — you want your logo to be interesting, but you don’t want your potential clients to have to sit and stare, analyzing the logo. A simple logo design enables easy recognition and allows the logo to be versatile and memorable. Effective logos have something unexpected or unique without being overdrawn – some of the most effective logos have been the simplest. We’re talking about simple, bold lines without a lot of elements to distract the eye or detract from the message. When your logo design is at its simplest, it’s probably at its strongest.
Color Is Vital | Top Business Logos
If using more than one color, make sure the final product doesn’t look cluttered and confusing. You don’t want a rainbow of colors in your logo, it will look too busy. Remember, you want the logo to look good when viewed with or without color added as well. Sticking with two basic colors will also keep printing costs low. From business cards to billboards, you’ll print your logo on a lot of items, and the more colors in your logo, the more expensive it will be to print.
Make It Versatile | Top Business Logos
Make sure your logo is clean and functional. It should work as well on a business card as on the side of a truck. An effective logo should be scalable, easy to print, memorable and unique. It will work as both a highway billboard and a Twitter avatar, so if your logo relies on fine print, you have a problem.