Top Business Stationery | Stay Ahead Of The Competition: How Custom Stationery Designs Benefit Your Business

Top Business Stationery | Stay Ahead Of The Competition: How ...

Top Business Stationery | Who are you? What do you look like on paper? Despite the popularity of emails, professionally designed and printed stationery items are vitally important in leaving a great first impression. Sometimes your stationery design will be the very first touch a client has with your business, while other times it will be used to build the brand identity. It’s essential to get the details right, but to also design something that’s tactile, eye-catching, and memorable.

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Business stationery offers a way of direct representation for your business and your brand. In this case, any sort of communication, or exchange of stationery items should convey your business in a professional and credible manner. Letterhead, envelopes, and business cards are your company’s foot soldiers – representing your business, service, or product as they make their way around from one person to the next. And in an ever-competitive market, you better make sure that your stationery grabs the attention of your target audience.

Color Scheme | Top Business Stationery

Your business stationary should include color to make it stand out, and matching the colors in your logo to those on your stationery is a great idea for branding purposes. Considering the amount of color to use for your business stationery is essential, because it will affect your budget; as a lot of color will be more expensive to print. However, keep in mind that black and white can be considered boring, and can be overlooked. Color is an extremely effective tool that can make or break your stationery design – but as the saying goes, with great power comes great responsibility. Use color cautiously, and make the most of the impact it brings to your stationery design.

Top Business Stationery | Stay Ahead Of The Competition: How ...

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Fonts | Top Business Stationery

When choosing the font to use on your business stationery, consider the design elements of your brand first. The font also has to be readable, letting your clients read all the details easily. Text should be printed in an easy-to-read format, aligned left to right. Using no more than two different fonts will keep the design consistent, and the text readable. It’s a good idea to use larger size font for the company name, while the contact information can be printed in a smaller font.

The Right Details | Top Business Stationery

Including your company address, phone number, email address, fax number and any other means of communication that you think are important into the design of your stationery will make it easy for potential clients to contact you. Effective business stationery must include your contact information, but it’s not always necessary to include every last detail. Sometimes you will have to choose the most relevant and important contact details for each stationery item, because some of the items may not be big enough to fit them all on.

Clean Space | Top Business Stationery

Choosing a design that has elements of clean white space will help your message stand out. A design that is too cluttered will distract clients from noticing the important things on the stationery, such as your contact information and logo. While you may be tempted to cram every inch of your stationery with information or images, this will result in your stationery becoming too busy, and a potential client will quickly lose interest. White space can help break down parts of your stationery, enable you to form sections, and prioritize the important areas.

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Top Business Stationery | Stay Ahead Of The Competition: How ...

Print | Top Business Stationery

Many business owners print their own stationery, but this is usually very ineffective, particularly in medium-to-large companies. By passing on the responsibility for print to an external company, your business will make significant savings: both in money and time. Your clients will notice the difference between standard photocopier paper and thick, glossy, high-quality paper. This small detail can be enough to change the perception of your brand in the mind of a potential client.

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Uses | Top Business Stationery

Regardless of how often you make use of business stationery, it’s vitally important that you have a stash stored in your office in the event that it’s required at short notice. When designing your business stationery, evaluate what pieces will be created. You are going to need letterhead, business cards, but there are others items such as envelopes, compliment slips, or pens. The business stationery design elements have to be versatile to adapt to its medium that it is trying to communicate the company’s details to.

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