Top Content Marketing Tips | Being Average Will Get You Nowhere – Practical Tips To Boost Your Content Marketing
Top Content Marketing Tips | Content marketing can be found just about anywhere, from small business websites to Facebook pages, email newsletters and tweets. Great marketers know that content marketing simply works; it is a powerful approach to help business owners accomplish their key marketing goals. However, there’s a right and wrong way to approach content marketing, especially if you’re running a small business. Too many professionals are jumping into content marketing without having a proper plan, or the required information to create truly effective content.
Unlike traditional revenue-driven advertising, branded content marketing is not about a hard sell. Its focus is centered on creating an emotional relationship with the client, establishing a voice, and building brand awareness in order to build the client base. The devil, as they say, is in the details. If done right, a well-planned content marketing campaign will yield considerable benefits for both established brands and small business owners. Such a strategy has the power to position a business as an industry authority, and establish the owners and executives as experts.
Determine Your Goals | Top Content Marketing Tips
Ask yourself: What is my goal, and how is my content marketing plan going to help me achieve it? These are things that have to be thought out before determining your content. The main goal of content marketing is to help your business further hone and clarify your brand and messaging. Before embarking on a campaign, take the time to think about what story you want to tell, and make sure that all your content has an unequivocal focus, in-line with your stated goals.
Write To Your Audience | Top Content Marketing Tips
The tone and style of the content should be directed towards your target demographics. Each social network has a unique identity and audience, so take time to research the demographics of the social marketing platforms you use to share. For example, you’d adopt a very different approach when marketing to teenagers, as opposed to baby boomers. If you don’t know your audience, you won’t be able to create content that will appeal to them, and as a result, it’ll probably perform badly for you from a marketing point of view.
Create Content | Top Content Marketing Tips
In order to even begin the marketing element of a content marketing plan, you need to create the content you are going to use. It has to be unique and different. Blogs are still a powerful way to build an engaged community around your brand and products. Simple but effective, content-driven blogs are one of the most effective ways to establish your voice as an authority in your field, and a critical piece of the content marketing strategy. They are also one of the simplest branded content strategies to get off the ground. Keep in mind that content should be entertaining, and informative. If you don’t have something to say, wait until you do. It’s obvious when content is fluff, and your business deserves better than that.
Use Images | Top Content Marketing Tips
Content marketing usually refers to text, but it can also be infographics, videos, or images. A good mix of all these elements can engage readers, and draw them in. While there is incredible value in text-based posts, you shoul still use imagery when creating content. Visual content is a quick, and easy way to get your message across effectively. Videos are another potent way to get your content out, while also helping to build trust with your potential clients. When people connect with information through the sights and sounds of a video, they can make a deeper connection to you, and your brand.
Integrate With Social Media | Top Content Marketing Tips
Great content just ends up buried in the bowels of the internet if it’s not promoted well. Figure out how you’re going to promote your content before you even begin creating it. Integrate social media into your content marketing efforts by giving people the option to share your content across their social profiles. Once your visitors begin to share your content, the reach of it can explode, and it has the chance to go viral. Find the social conversations happening around your content, and get in the game by reply to comments on the various platforms that have cited your work. Answer questions. And don’t forget to thank people for sharing.