Top Logo Design Questions | How To Ensure Quality Logo Design: 5 Important Questions To Ask Yourself Before Designing A Logo
Top Logo Design Questions | Effective logos are recognizable in the blink of an eye. They also make a lasting impression. Target hits the bullseye, Nike goes swoosh, and Apple catches the eye. They instantly and consistently do what a powerful logo should: Identify a business, make it stand out and, ideally, drive client interest and sales. Though logo design to the untrained non-designer may look like a piece of cake, designing the right logo for a brand is a challenging task. This is why logo creators are well-paid, in-demand and highly revered in their industry. After all, standing out is a hard thing to do.
The secret of a great logo lies in the prep work. Ultimately the entire ethos of the brand will be communicated through one symbol; so it has to be aligned with the brand’s core nature, be appealing and functional. When you gather the right information before beginning your design work, you improve your designs, not to mention save yourself lengthy redesign work. A logo design brief can be as in-depth as you see fit, but in it’s very basic form it should include these 5 simple questions.
Who’s My Ideal Client? | Top Logo Design Questions
Pretty obvious but the purpose of the company is the reason for its existence, so this is an essential question. Your answer should cover the company values, target market, your mission and the desired perception – all of which will be the base of the logo design process. Who is your target audience or ideal client? It’s important to know who the logo should be geared towards, such as their gender, age, income, occupation etc., as this can considerably affect all of your design decisions. Your ultimate goal is to fully understand your industry and target audience, so you understand in detail what you’re designing the logo for and why.
What’s The Personality Of My Brand? | Top Logo Design Questions
This question is less technical and focus on more intangible elements of your business brand. It’s another way of asking to describe your company in a few sentences, but it forces you to choose a few descriptive words rather than a whole statement. These keywords give you clues into what you want your business to be perceived as. When potential clients see your logo, they should get a feel for your brand personality and your unique point of view.
What Are The Best Logo Colors? | Top Logo Design Questions
Color choice is vitally important element of a great logo design. To stand out from the crowd, it’s paramount to choose a color that your biggest competitors do not use in their logos. However, you need to remember that every color has a different meaning and can bring nuance to your message — don’t fall into the trap of conveying the wrong message because of a simple brush stroke. Another think to keep in mind is that your five-color logo may look stunning, but once it comes time to print it on stationery, the price won’t be so appealing. Nor will it work in mediums that only allow one or two colors. Try not to exceed three colors unless you decide it’s absolutely necessary.
What Fonts Should I Consider? | Top Logo Design Questions
The point of having a logo is to make your business or product name stick in the client’s mind. That can only happen if they can actually read it. However, in addition to readability, you need to consider the nature of your business as well. Fonts, like colors, convey and inspire different emotions. Different fonts work for different businesses. For example, a logo for a legal firm, which should convey honor, strength and justice, might best be represented by a bold, straightforward font free of excessive decorations. On the other hand, a candy shop might go with a whimsical font that conveys youth, sweetness and fun.
How Will The Logo Be Used? | Top Logo Design Questions
In the digital age, where logos often appear on multiple materials and across different screens, you have to come up with something that goes beyond paper. A logo is your company’s public face, so it must be easily transferable to any medium that bears your brand — whether it’s a fleet of trucks, web ads, packaging, social media, or all of these. And be sure to create a logo that can be printed in black and white so that it can be faxed, photocopied or used in a black-and-white ad as effectively as in color.