Top Logo Design Secrets | You Have Something To Offer: Let’s Get It Noticed! Killer Tips For An Outstanding Logo Design

Top Logo Design Secrets | You Have Something to Offer: Let

Top Logo Design Secrets | A brand is only as successful as its logo. Indeed, a logo is a powerful symbol and ultimately the most important tool for building brand recognition. Since your logo is an essential element of your brand and often the first thing a potential client sees, creating one that appeal to them has to be a top priority. It will be used everywhere; on your website, on digital or print documents, on advertisements, and any other property in the public eye, so it’s vital to get the design right the first time.

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Whether the medium is physical or digital, your potential client’s first impression comes through visual perception. At the same time, an appealing logo and branding will build your reputation, convey your professionalism and tells potential clients that you care about quality. If you think you might be ready to take a crack at making your own logo, here are a few tips to making it memorable and eye-catching.

Keep It Simple | Top Logo Design Secrets

That’s pretty solid advice for a lot of things, but especially important in business logo design. Avoid going overboard when designing a new logo. Gradient, shadowing and embossing can look pretty on the page, but they are difficult to print on various materials. If you’re looking to grab the attention of potential clients and remind existing ones of your reach, a busy or cluttered logo isn’t going to do you or your business any favors. Remember, simplicity makes a logo easily recognizable, versatile and memorable. Good logos feature something unexpected or unique, without being “overdesigned.”

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RELATED: Logo Essentials | How To Design A Logo: Branding Basics Every Logo Designer Should Know

Color Is Vitally Important | Top Logo Design Secrets

One of the most vital considerations for logo design is the color palette. This is not a superficial decision, as color conveys meanings and communicates ideas. Take the time to find the right colors — they play a huge role in the way your brand is perceived. For example, blue represents authority, dependability, and responsibility. This is why blue is so frequently found in life insurance and investment firm branding. If you’re using more than one color, make sure the final product doesn’t look cluttered and confusing. Remember, you want the logo to look good when viewed with or without color added.

Design It For Different Sizes | Top Logo Design Secrets

Logo is your brand’s face, so it should be easily usable on any medium which communicates your brand such as: web ads, packaging, social media, etc. Whether you design your own logo or hire a professional to do it, make sure the design software uses vectors. Graphics designed using vectors export easily to a lot of different sizes and formats without slowing down page loads or emails. Don’t create a logo that looks good only when it is blown up in size. The logo you design should look good when it is both big and small.

Make It Readable | Top Logo Design Secrets

The choice of font you use plays a major role in whether or not your logo will be successful. How you position the logo should be appropriate for its target audience. For example, a child-like font and color scheme would be appropriate for a logo for a children’s toy store, not so much for a law firm. If you are using Comic Sans, Times New Roman, or Arial, chances are you are using the wrong font. Find a font that is original, a font that makes your brand come across as unique and that stands out from the rest — but not in a negative way.

RELATED: Logo Design Guidebook | Is Your Logo Effective? Tips To Create A Unique Logo That Builds Your Brand

Top Logo Design Secrets | You Have Something to Offer: Let

Be Original | Top Logo Design Secrets

The last thing you want from a business logo is to have it mistaken for that of a competitor. So when working on your logo design, it’s crucial to keep it original. Your competitors may be successful but what works for them might not work for you. Originality will score integrity points and get you noticed. Look at what’s out there and find an opening for something new. When trying to avoid brand confusion, keep the color, shape, symbolism, and flow of your design in mind.

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Avoid Trends | Top Logo Design Secrets

Light bulbs for ‘ideas’, speech bubbles for ‘discussion’, globes for ‘international,’ are usually the very first things to pop into one’s mind when brainstorming, and for the same reason should be the first ideas discarded. While it is helpful to stay up to date on design trends, it’s more vital to stay true to a brand’s overarching personality. Don’t follow the pack. Stand out.

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