Top Logo Designs | Create The Perfect Logo For Your Business! 6 Tips For Better Design
Top Logo Designs | Since your logo is an essential element of your brand and frequently the first thing a potential client sees, designing one that appeal to your target audience has to be a top priority. If you are less-than-gifted in the art department, designing your own business logo can be a difficult task. You can always hire an outside designer to help out, but if you are running low on funds that may not be an option.
Ideally, your company logo enhances potential clients and partners’ crucial first impression of your brand. A great logo can build loyalty between your business and your clients, establish a brand identity, and provide the professional look of an established enterprise. More examples of logo design are out there than ever before, and with that comes the problem of being different. How do you design something unique that stands out in a sea of identities?
Engage your Audience | Top Logo Designs
The logo design should above everything entertain and engage your target audience. Target demographics, personality and culture are vital factors that determine the brand image. What appeals to an 18-year-old will be very different to what appeals to a senior citizen. Ask yourself what you want your business logo to say about your brand. Do you want it to emphasize power, tradition, speed, flexibility, health, fun, or connectivity? Any of these attributes (and many others) can be the central message of a powerful design.
Make It Memorable | Top Logo Designs
A great logo design will embed itself into your client’s sub-consciousness. This can happen for a variety of reasons, but for a logo to be memorable it needs to use simple lines and be very easy to recall from memory. If you’re looking to grab the attention of potential clients and remind current ones of your reach, a busy or cluttered logo isn’t going to do your business any favors. Some of the most memorable logos have been the simplest.
Consider Different Media | Top Logo Designs
Often the problem with logo creation is that people settle for what looks good on paper without considering the different media that the logo will be used in. Your logo isn’t just a symbol that is going to go on your website; it will probably end up being printed in different sizes and viewed on smartphones, tablets and whatever else is yet to come. An effective logo is easily recognizable at a glance, both in color and in black and white, and in any size. A good logo works as both a highway billboard and a Twitter avatar. If your logo relies on fine print, you have a problem.
Think About The Future | Top Logo Designs
Make sure to design a logo for the long haul. That isn’t to say you can’t make changes and tweaks down the road; successful brands almost always do. Your logo should be flexible enough to adapt to every business situation. If a logo is too literal or specific, you may have a hard time using it when targeting different markets. But don’t plan to make multiple logo changes. Instead, choose a logo that will stay current for 10 to 20 years, perhaps longer. That’s the mark of a good design.
Choose Your Colors Wisely | Top Logo Designs
Colors can play a vital role in logo design as they can illicit different feelings and emotions from us. Interpretations of color may vary depending on age, gender, and cultural demographics, so your choices of color should be carefully considered depending on your target market. Bright and bold colors may grab someone’s attention, but could also appear brash; muted tones radiate sophistication, but could be overlooked. Every color has a different implication and can bring nuance to your message — don’t fall into the trap of communicating the wrong message because of a simple brush stroke.
Keep It Unique | Top Logo Designs
You want to be sure that your company is easily identified among your industry and competitors. Be sure to carefully research your industry and target market before starting a logo design. A logo is a visual summary of the company it represents, and it should never remind people of another brand or business. A good way to avoid this issue is by creating something interesting and fresh that will impress and be memorable to the demographic. What’s important is to create something that you believe is different from anything already out there.