Top Marketing Collateral Designs | How To Create Killer Marketing Collateral To Boost Client Engagement
Top Marketing Collateral Designs | Your target audience and potential clients are a tactile group. No matter what type of business you’re running, the product or service you’re providing, your marketing collateral will play a vitally important role in creating, sustaining and growing a profitable relationship with them. Beyond a sales pitch or event, a collateral piece will extend, assure, confirm, validate, and reinforce your brand’s message, boosting its shelf life.
Effective marketing materials are purposeful, targeted and clear, and can be the critical difference between a near-sale and a loyal client for life. Below you can find some tips for designing effective marketing collateral or to redesign the existing one so that it can perform better. At the end of the day, if your materials aren’t helping your business increase profits and serve more clients, it will be a wasted investment on the whole.
Go Through Your Existing Materials | Top Marketing Collateral Designs
We all have business cards, brochures, letterheads, flyers, one-sheets, and lengthier pieces of material that we use to promote products and services we’re offering. But what if you could get more mileage out of your pieces? Examine your current materials, because regardless of what you may think, your current marketing materials have certain strong points. The simple elimination of the weak points that work to discourage readers should be your goal, rather than revising and creating entirely new content from scratch.
Create A Style Guide | Top Marketing Collateral Designs
A style guide is a great way of choosing the elements that will make your marketing collateral. It essentially enables you to create a theme of the elements that include your logo, important images, key phrases, brand words, and fonts. A style guide will ensure that all your marketing materials look and read like they come from the same source , yet distinctions can be made between products and services.
Ensure Consistency | Top Marketing Collateral Designs
The branding for the marketing collateral must be consistent with the original brand. Is your printed collateral in sync with your online tools, such as your website, emails, etc.? Also, does your collateral material match your advertising and overall brand image? Your collateral won’t be effective unless it effectively conveys the qualities of your brand the target audience already likes, relates to, trusts, and knows what to expect.
Drive Them To Action | Top Marketing Collateral Designs
Tell your potential clients what you want them to do! Even though this sound obvious, it’s worth mentioning. It’s important to give your readers a clear call to action to make sure they take the action you want them to. Make it clear what you want the reader to do next, how to respond and when. Calls to action such “call us now,” “visit our website today,” and “find out more” can all be effective as long as the relevant contact information is clearly stated on the marketing collateral.
Use Quality Base Materials | Top Marketing Collateral Designs
The stock of paper you use, special finishes you choose for your brochure and even the quality of written content all contribute to how well your potential clients respond to your marketing collateral. You want your business to appear professional and reliable, which means that you have to invest in the highest quality paper and printing that your budget will allow.
Integrate Physical With Digital Collateral | Top Marketing Collateral Designs
Business owners tend to forget that it can be a good idea to blur the line between physical and digital marketing collateral. Things like web addresses as well as QR codes featured on physical media can help potential clients access your company’s digital side, which in turn gives them another opportunity for them to do business with you. The bane of marketing to some, easily-tracked and useful tools to others, QR codes can that take potential clients to an informational web page, mobile app download, coupon code, newsletter sign-up, or social media “like” page.
Connect With Your Clients | Top Marketing Collateral Designs
It’s a social world, as you may have heard, so as your potential clients to “like” or “follow” you on your Facebook, Twitter, Instagram, and other social media networks you use to promote your business and the services you’re providing; then, reward them with an incentive such as a discount coupon, special access to useful features, or some other desirable offer that motivates response. Referrals, social media promotion and anything else that you can think of to motivate your audience to promote your business will expand your marketing effort, and you’ll reach a wider audience than you did before, which translates for more opportunities to make a sale.