Top Marketing Collateral | Wow Your Customers: 6 Tips To Maximize The Impact Of Your Marketing Collateral
Top Marketing Collateral | Printed marketing collateral items are one of the oldest and most used marketing tools, and for good reason. Being one of the most affordable marketing tools, collateral has the deepest penetration into the targeted market in terms of advertising. Marketing collateral offers your audience an opportunity to hold something in their hand, get vital news right from their mailbox, and find out more about your product or idea on a poster in a public place.
Marketing collateral items often have to communicate a lot of information in a limited space. Add to that a potential client who won’t give the ad much of his or her time, and it’s easy to see how tricky designing your marketing collateral becomes. Keep in mind that your marketing collateral can mean the difference between a near-sale and a loyal client for life. To increase sales, it pays to help salespeople do their jobs better — with collateral that helps them sell.
Define Your Goals | Top Marketing Collateral
The content you use for marketing collateral has to be outlined before you even begin your next big marketing campaign. It will help you keep your marketing straightforward and on point more effectively by helping you focus on the the message and types of content you want to convey. You need to decide what exactly your marketing collateral should contain and what should it be able to communicate to your potential clients. Decide on the goal of creating the items and the relevant content information thoroughly. What do you want your audience to know about your business? Is it to build your brand or highlight a product or service?
Establish A Clear, Concise Message | Top Marketing Collateral
What are your trying to communicate? Start by identifying three to four of the key problems for every audience you’re targeting and the solutions you can offer. Research indicates, and experience confirms that customers respond to content that discusses their challenges and pains — not your product. Emphasize the most significant points of your marketing collateral in order to leave an instant and memorable impression on your potential client. Write an eye-stopping headline and brief, clear body copy. Your audience will remember clear messaging, not long walls of text.
Maintain Consistency | Top Marketing Collateral
Your marketing collateral items are the “face” of your business, so it’s vitally important that they not only look great and have flawless content – they also need to communicate consistent messages in order to be effective. All your materials should be created using a consistent palate of colors and images, because you don’t want to cause confusion. You want to make sure that you are communicating a clear, consistent and compelling message, from your website, brochure and email newsletters to your print and billboard ads.
Grab The Attention | Top Marketing Collateral
Placement and positioning of the content play a very important role. Front face of your collateral should have appealing and compelling feature to encourage the reader to open it and go through the entire text. People are scanners, so it’s crucial to be able to hook them into your content with strong visual design and memorable headlines. This means high-impact graphics, killer headlines, bulletined copy and clear paragraphs. Simplify the design, eliminate the jargon and emphasize clear takeaways.
Update, Update, Update | Top Marketing Collateral
After spending the time and money on your marketing collateral, you probably don’t want to do it again. Nevertheless, it’s essential to keep all your materials current and the information up to date. Regardless of what you might think, your current marketing materials have certain strong points, as well as weak points. The simple elimination of the weak points that work to confuse readers should be your goal, rather than revising and creating entirely new content from scratch. Make it a practice to check and review your pieces often to make sure that your messages are still consistent. Perhaps, you could even adjust the content and improve the design.
Find The Right Paper | Top Marketing Collateral
The quality of your marketing collateral speaks volumes about your business as a whole. After all, if a business can’t provide quality marketing materials, how could they possibly provide quality services or products? A paper with a rich appearance and feel adds greatly to the effect of your finished piece. You want your company to look and sound professional and reputable, which means that you need to have the highest quality paper and printing that is economically feasible.