Top Marketing Ideas | Become A Marketing Whiz! 5 Tricks For The Busy Photographer
Top Marketing Ideas | Not so long ago, starting a business was something reserved only for the most perseverant enthusiasts. The equipment was expensive, and it took quite some time to learn how to use it. Nowadays, it’s completely the opposite – the equipment has never been more affordable or more user-friendly. As a result, everyone with some extra cash on their hands can get the basic equipment, watch a tutorial or two on how to use it and start a photography business. In fact, photography is becoming one of the most saturated industries out there.
The bad news is that running a successful business is not as simple as getting your hands on some equipment and learning how to use it. The truth of the matter is that taking stunning photos will get you only so far. We’ve all seen many really talented photographers quit their day job to focus on their photography full time. They start a business, struggle to make ends meet for a few months and close down the business. Then, there are far less talented amateurs that sail right by and turn their businesses into household names. Their secret? Impeccable marketing skills. The good news is that you too can master the art of marketing. Here’s how.
Define Your Target Audience | Top Marketing Ideas
Before you do anything, you’ll want to clearly define your target audience. And if you’re serious about your business, you can’t afford to skip this step. After all, it will affect pretty much every aspect of your business, not just your marketing strategy. Think about it – the goal of your marketing strategy is to grab the attention of your potential clients. This can only happen if you know whose attention you’re trying to capture.
Take some time to get to know your ideal client in terms of age, gender, location, and even financial and marital status. The better you know your ideal client, the better idea you’ll have how to set up a marketing strategy that gets them to pay attention to you. After all, a marketing strategy that appeals to new moms or brides to be won’t do you any good if your target audience are high-school seniors. Now, we’re not saying you should turn down people that are outside your target demographic. Tailor your marketing strategy around your ideal client, and if it gets you noticed by other demographics, all the better!
Set Up A Website | Top Marketing Ideas
Not so long ago, setting up a website was pretty much optional. Most photographers had printed portfolio books they carried from a meeting to a meeting. The majority of their marketing strategies was putting out an ad in the local newspapers and waiting for the phone to start ringing off the hook. Today, however, all your potential clients will want to check out your work before picking up their phone and scheduling a session or even a meeting. This is why a solid photography website is crucial. If it doesn’t leave a good impression or it sends the wrong message, your potential clients won’t even bother reaching out to you.
Build Social Media Presence | Top Marketing Ideas
We’re all on social media – whether you’re sharing funny cat videos, chatting with friends and family, or keeping up with Kylie and Kendall. The good news is that the time you spend on social media can be quite productive. However, to get the most out of it, determine which networks are most popular among your target demographics. After all, there’s no social network that appeals to everyone. For example, if your target audience is a younger crowd, you’ll definitely want to check out Twitter, Tumblr, Snapchat, and even Musical.ly, and if your ideal client is a new mom or a bride to be, you’ll want to check Pinterest and Facebook.
Start Talking! | Top Marketing Ideas
Don’t just set up profiles on random networks and think you’ve got social media sorted out. Don’t mistake it for a place to dump generic sales messages either. Social networks aren’t the traditional advertising platform, so make sure you follow the good ol’ 80-20 rule. 80% of all the content you share on social media should be non-salesy content. The other 20% can be direct sales messages, just make sure they’re well spread-out. However, this isn’t always as simple as it may sound.
One of the most challenging tasks when it comes to social media is the content you’ll be sharing. If you can’t bombard your friends, fans, and followers with direct sales messages, what on earth are you going to tweet about? Consider sharing tips and tricks for better sessions, talk about hilarious situations behind the camera, and reply to all questions and inquiries. This will help you establish a reputation of an industry leader and a reliable expert.
Set Up A Blog | Top Marketing Ideas
Not all these things will be able to fit the limitation of each network. Imagine telling a funny story about a great session you had last week in 140 characters or less? This is why setting up a blog on your website is a great idea. There are no limitations, and you get to keep your content even if a social network goes down. Not only that, but it’s also a great way to boost your search engine ranking. A blog will allow you to use your target keywords on a regular basis, which is one of the most important criteria for getting on the first page of Google search results.