Top Marketing Tips | Small Marketing Changes With A Big Impact – Simple Marketing Ideas For Small Business Owners
Top Marketing Tips | Starting a new business requires a lot of research and planning. The marketing element of your business plan is one of the most crucial parts of your overall business strategy. Unlike a business plan, a marketing plan focuses on the potential clients. It is your plan of action – what will you sell, who you are going to sell it to, how often, at what price, and how will you get the product to the client. Successful marketing methods will convert a client’s needs into a desire for your product or service. Most small business owners have limited marketing budgets, which means you have to make every dollar spent count.
Marketing is no longer just about selling your company’s product or service, or about building a brand that people can connect to. Of course, that’s a vital part of it, but there is so much more that has to be taken into consideration. It also covers what you’ll say about your product or service, and where and when you’ll say it. Take a look at this list of tried-and-true tips you can follow for a successful marketing program in today’s crowded marketplace.
Identify Your Market | Top Marketing Tips
Market research is the starting point of creating a marketing plan. Decide who your target clients are, because you have to know who the buying decision makers and influencers are. The age, lifestyle and income levels of your potential clients will have a direct effect on how you use your marketing budget. Contact your industry’s or profession’s trade associations for research they have conducted. Create a survey on your website, and offer a prize for participation.
Investigate Your Competition | Top Marketing Tips
Monitoring the competition is essential in all areas of a business, and marketing is no different. Find out what type of marketing strategy your competitors are using. You must have a sustainable competitive advantage, so decide how your product or service is different in order to stand out. Analyze their strengths and weaknesses, and develop new ideas to outshine them.
Establish Web Presence | Top Marketing Tips
A well-designed website is affordable, and a must for almost every company. Clients are visiting more websites, and making more purchases online more than ever before, so your website has to immediately catch and hold them with information they want. Highlight special pricing, offers and incentives (such as free shipping) at the top of your website. When a website is professionally designed and promoted, it’s like having a store that is right in the middle of Oxford Street or 5th Avenue. Most small business websites are more like stores that are on an unused dirt road in the middle of nowhere.
Blog | Top Marketing Tips
It doesn’t matter what kind of business you are running – you still should have a blog. Hosting a blog on your website is the simplest, and most effective method of improving your SEO, sharing your content, and making sure that your website is updated on a regular basis. Every time a new blog post is added, the search engines scan your website and improve your ranking. Your goal should be to publish new blog posts at least 2-3 times a week. Post on the same days each week, so your visitors know to stop by on a certain day.
Leverage Social Networks | Top Marketing Tips
With an arsenal of optimized content, the next step is to make it work for you. Enter the world of social networking. Social media is one of the best ways to share your content. Facebook, Twitter, and Google Plus are all popular networks that you should be using as a part of your marketing strategy. Sign up for each of those social platforms, because they can be a great source of traffic for your website, and they’ll enable you to find clients. The key is to be patient, as it can take six months to a year before your social profiles become really popular.
Invest In Relationships | Top Marketing Tips
In uncertain times, consumers want to buy from brands they trust, and believe in. That makes one-to-one client relationships crucial. Ask for testimonials from your clients and use them in all your marketing efforts. Testimonials provide evidence that your product or service delivers the results you promise. Also keep in mind that potential clients who ask questions are usually close to making the purchase. Don’t just answer their question. Include a reason for them to buy as part of your answer.