Top Online Marketing Tips | Navigating The Rough Waters Of Online Marketing: 7 Tips To Help You Get More Clients
Top Online Marketing Tips | Marketing is crucial to success in just about any industry. It’s not unusual, in fact, for a mediocre product with effective marketing to outperform a great product that is poorly marketed. You don’t have to be a rocket scientist to be a good marketer. But neither is there a silver bullet, or a one-size-fits-all solution. Every small business is different — the marketing plan and tactics for a mortgage broker are completely different from those of a wedding photographer.
As a small business, you may think it’s impossible to get the word out about your business, and what you do. That’s not a good excuse. Investing in online marketing is a wise move for small business owners – you can reach lots of potential clients without spending a lot of money, giving you a pretty big bang for your buck. Here are a few tips for making sure your online marketing tactics pay off, no matter how much money you invest in them.
Start A Blog | Top Online Marketing Tips
And don’t just start one – stay dedicated to it for at least 12 months, in order to give yourself a chance to see results. This is a long-term effort that deserves attention and dedication. By giving your existing and potential clients informative, non-salesy content that you can host on your blog, share on social networks, and offer to other business owners to supplement their strategy, you can quickly establish yourself as an expert in your own niche. The more you blog, the more traffic your website will get from Google, Yahoo, and Bing, because you are adding fresh content on a regular basis to your website.
Comment On Blogs | Top Online Marketing Tips
A powerful way to get your website popular is to comment on other people’s blogs. For this to work, you have to leave comments on blogs that are related to your website, and the comments you leave have to be insightful. Get your name out there even more by offering to guest post on others people’s blogs. You can reach out to them by email, website forms, or phone and simply ask. Make sure you already have a couple topics in mind, and that you’ve done your homework, beforehand.
Leverage Social Media | Top Online Marketing Tips
If your small business isn’t on social networks, it’s time to change that. Social media generates almost double the marketing leads of trade shows, telemarketing, or direct mail. Facebook, Twitter, and Google Plus are all popular platforms that you should be taking advantage of. Sign up for each of those networks, because they are a great source of traffic. Post engaging, interesting content often in order to generate shares, and connect with your target audience, which can positively affect the number of those who see your content.
Optimize Your Website For Search Engines | Top Online Marketing Tips
Google is the most popular website online, so why wouldn’t you use it to your advantage? Through search engine optimization, you can rank higher on Google, so you can get more visitors to your website. SEO is a very effective element of your online marketing strategy. If you want to attract more quality leads to your website, and build a strong, prosperous, appealing presence, this should be high on your priority list.
Claim Your Online Listings | Top Online Marketing Tips
Search is becoming more and more personalized. When you search the internet using Google, you’ll start noticing that the results are becoming tailored to your location. This is a fast, and easy way to solidify your online presence. Just by claiming your business on review websites and Google Local, for example, you’re letting people know where you’re located, and that, yes, you’re actually the real deal.
Make Your Website Mobile-Friendly | Top Online Marketing Tips
As consumers increasingly turn to smartphones and tablets to search for local business information, and to shop for products and services, it’s vital that your website is properly optimized for those experiences. A recent study found that nearly 80% of local searches on a mobile device ended in a purchase. If you’re website isn’t mobile-friendly, you are missing out on these potential clients.
Don’t forget about press releases | Top Online Marketing Tips
Competition for visibility is intense. Press releases help small and mid-sized businesses amplify their content across hundreds of global and local channels, allowing them to achieve the same exposure as much larger brands. What’s going on internally at your company that would benefit the public? Think: new products and services, volunteerism, charitable donations, local events, etc.