Top Photography Business Hacks | Budget-Friendly Guide To Starting A Successful Photography Business Without Losing Your Mind
Top Photography Business Hacks | They do say if you do what you love, you won’t have to work a day in your life. However, while being passionate about photography is definitely a great first step, you need to keep in mind that there’s a critical difference between being the master of composition, taking great photos and running a successful business. In other words, even the best and most fulfilling job is still a job at the end of the day. And considering the fierce competition out there, launching a photography business can be a challenging task, especially if you jump right into it without any prep work.
There are countless amateur photographers with far greater talents than many pros, yet they can’t seem to get their photography off the ground, because even the most passionate amateurs without a solid business foundation get tired after a year or two of scraping to pay the bills. This doesn’t mean you’ll stop enjoying taking photos, nor does it mean you should give up on the dream of running a photography business. It simply means you’ll need to work on your business skills just as much as your photography. Good news is that most, if not all, obstacles of running a photography business can be avoided with the right tools, enough planning and some foresight. As long as you know what to expect down the road, you’ll be able to avoid the common mistakes and make the right decisions.
Start Branding Early On | Top Photography Business Hacks
When people hear the word “brand,” the first thing that comes to mind are well-establish, iconic brands such as Coca-Cola, Nike, or Apple. Just thinking about the enormous budgets that went into building those brands probably sends shivers down your spine. But, what most business owners fail to realize is that branding is not a privilege reserved just for large corporations. Branding is just as important for small startup businesses. And while you might do it slightly different, the end-results should be the same: loyal clients, better word-of-mouth advertising, and a well-rounded image that pops into your client’s mind each and every time they need a photographer.
Discovering your brand is like a journey to self-discovery. Choose 5-6 words that describe the style of your photography – is it fun, edgy or classic, couture, polished, romantic, modern or vintage, stylish or hyper-realistic? This will be the essence of your brand, so take as much time as you need to make sure you get it right. You are a part of an incredibly creative industry, and your brand is an ideal tool to show it.
Create Your Visual Identity | Top Photography Business Hacks
All of your materials can and should convey the essence of your brand, from your website and the colors, fonts and images you use to set it up, to your logo and the tone of voice you use on social media. You want your potential clients to recognize your brand whether they stumble upon your Twitter profile, your website, or find your business card in their old wallet, and the only way to do it is through creativity and consistency. This takes deliberate, dedicated, well thought-out strategy to tie in together all the materials you use to promote your photography business. From your logo and business cards, to your website and the flyers you’re using to get the word about your business out there, all your materials should look, feel, and sound like they came from the same source.
Set Up An Effective Website | Top Photography Business Hacks
Not so long ago, photographers had one way of standing out in a saturated market: carrying around printed portfolios from a meeting to a meeting and hoping to get hired. However, with the introduction of the Internet, you can get your work in front of anyone around the globe. The only thing you need is a website. Keep in mind though that long gone are the days when you could set up a website using a generic template and sit around waiting for the phone to start ringing. You’re marketing to a generation that grew up online and is being constantly bombarded with overwhelming amounts of information both online and offline. This means you need your website to be just as stunning as your work in order to be able to stand out from the crowd and grab your ideal client’s attention.
Conquer The Interwebs | Top Photography Business Hacks
Your phone won’t start ringing off the hook just because you set up a website – even the most appealing website won’t do you much good unless people visit it. This is why you’ll need to build a solid social media presence and even tackle search engine optimization if you want to get the most out of your website and get as many people as possible to notice it. If you don’t feel like tackling this on your own, then a monthly contract with a reputable SEO agency might be worth your while.
Invest In Quality Equipment | Top Photography Business Hacks
There’s no denying that the equipment you use will affect the quality of the photos you take, so you’ll need to make sure you get the best equipment your budget allows. Keep in mind that the gear you need will depend on your area of specialization, so do your research before going on a shopping spree. Another thing you’ll need to keep in mind is the backup equipment. Even brand new equipment fails, and the last thing you want is to be without any backup when your camera breaks down in the middle of a shoot. And lastly, you’ll also need a powerful computer and the right software to edit the photos you take before sending them to your clients!