Top Photography Business Logos | A Quick Guide To Logo Design – Vital Questions You Have To Answer When Designing Your Own Logo
Top Photography Business Logos | When it comes to identifying your brand, your logo is probably the first thing your clients will think of. It’s the face of your business – a representation of everything you stand for, and it should be able to not only stand out from the sea of other logos in your area and your particular niche, but also tie together the style of your photography and the nature of your brand. It’s amazing, then, just how many photographers decide to cut corners when the time comes to have a logo professionally designed for their business!
Let’s face it – we love to judge. We do it on purpose – and we do it without even noticing. Whether you pick up a book at a bookstore because the cover grabs your attention, or you check out a show on Netflix because you liked the banner ad, we’re all constantly guided by our first impressions. Your potential clients are not an exception, so you can’t afford to make a first impression that’s anything less than perfect! At the end of the day, your logo is the single most important brand element appearing throughout all of your marketing and stationery materials, both online and offline, and even as a watermark on your images, which is why a lot of thought and consideration has to go into its design.
What’s The Most Important Element Of A Logo? | Top Photography Business Logos
Sure, there are companies like Twitter and Starbucks that use just a simple graphic as their logo, you should keep in mind that a lot of time and marketing goes into building awareness and recognizability of such logos. If you’re just starting out, it’s a better idea to either go with a logotype or a combination of a symbol and text. Later on, of course, once your logo gains traction and you build brand awareness, the textual element can be left out. Many photographers use just the name of their business in a stylized font to introduce the element of uniqueness and capture the attention.
How Much Is Too Much? | Top Photography Business Logos
One of the most important characteristics of a great logo is simplicity. If you’re trying to stand out from the crowd and grab the attention of your target audience, the last thing you want is your potential clients sitting there and analyzing your logo. A cluttered logo isn’t going to do you any favors – all iconic logos have been simple, after all. Think Nike, Apple, even FedEx with its famous hidden arrow. We get it, you may be tempted to spice up your logo with whirls, gradients, shadows and other bells and whistles, it’s best to keep the design simple. Unless an element adds value to the design or reinforces the message, chances are, it doesn’t belong there.
Does It Work? | Top Photography Business Logos
In today’s digital world, your logo has to be able to transcend paper and look just as good on a roadside billboard as it does on your business card. Think about social media – will your followers be able to recognize your logo when used as an avatar? At the end of the day, your logo is the face of your business and your entire brand, which means it has to work well across all materials and applications, as well as in various sizes without affecting the message or the overall design quality.
As the face of your business, you’ll use your logo on pretty much every piece of paper that leaves your office. This includes faxes and copied documents as well. Will your logo be able to convey the same message just as effectively once printed in black and white or gray scale? If your logo relies solely on color to convey the message, you need to think about the ways you can communicate that same message when the color is removed! After all, if you rely on small print to explain your logo’s message, you have a serious problem on your hands.
Will It Last? | Top Photography Business Logos
Graphic design is much like fashion – new trends and fads are coming and going, with things being hot today and long forgotten two months later. Staying up to date with the latest trends is not a particularly bad idea, but following them mindlessly can be incredibly detrimental to your brand. When it comes to designing your business logo, you’ll want to come up with a design that will stay relevant and last as long as your business does.
Will your logo be as effective in 5 years? 10? What about 20 years down the road? The logo you design will be the face of your photography business, and if it gets dated quickly and goes out of style, your potential clients are going to assume the same about you and the style of your photography. Not a good thing! So, stop trying to make your logo the hippest thing in the industry – just like “fetch!”, it’s never going to happen. Instead, aim for a logo that’s true to your brand and its nature.
Of course, this doesn’t mean you should never make any changes to your logo. However, successful logo updates are usually subtle tweaks, rather than complete overhauls, maintaining the main design elements and updating minor details. Completely redesigning your logo will only confuse your clients, making you lose on potential business.