Top Photography Business Tips | 6 Actionable Tips To Grow Your Photography Business
Top Photography Business Tips | As with all other types of businesses, your photography business won’t become a success overnight, no matter how much you want it to. There’s so much to take into consideration when starting it up: marketing costs, an online presence, physical store space, overhead and, of course, the actual skill in shooting and editing your work. Remember, just as with photography, you have to find the marketing strategy that fits your style.
Today, it is easier than ever to get your hands on a camera and start taking pictures, but becoming a successful photographer takes time, and requires a great deal of effort. The photography business can be incredibly demanding, both financially, and in terms of work hours. But if you are passionate about taking pictures, and you are okay with a bit of unpredictability, it may be the right industry for you. Are you ready to take the plunge, and become a professional photographer? Don’t do it until you’ve read these tips.
Find Your Audience | Top Photography Business Tips
The very first thing you have to determine when starting your business is who your target audience is going to be. Do you want to sell stock photos to advertisers? Photograph newborn babies for parents? It’s utterly crucial that you know exactly who your ideal client is, and that you adjust every part of your business toward the things they like. Many photographers, particularly younger ones, fail to understand this concept, and are too general in focus. In reality, defining your target audience should be where 90% of your effort and time should be spent in the first few years of your business.
Be Authentic | Top Photography Business Tips
Nothing will make your business more successful faster than building it into a brand — nothing! Nothing will give you a better competitive edge than effectively turning your photography business into a powerful brand. Stay true to yourself. Nobody likes someone who is trying so hard that they compromise who they are to sell something. When you are true to yourself in everything you do, then you are more likely to attract the right people to be your clients, and, even better, you will probably keep them as future clients too.
Create A Photography Website | Top Photography Business Tips
Everything is online these days, and your photography business should definitely not be the exception to this hard-and-fast rule. Building your own photography website is a powerful and efficient way to get additional exposure for your budding business. Your website is often the first impression that people have of your business, and can be thought of as your virtual storefront. You want to keep your unique selling point in mind when designing your website, and make sure that every element appeals to your target audience.
Establish A Pricing Strategy | Top Photography Business Tips
Setting your prices just right can mean the difference between making and breaking your fledgling photography business. Contrary to popular belief among photographers, you shouldn’t overcharge your work based on the belief that charging too little will make you look like an amateur. Take a moment to think about how difficult it would be to sell something so expensive that you were forced to convince not only your client, but yourself as well, that the product is worth the price you are asking for it! The only way you can charge the fees appropriate to you and your photography business is to base your prices on what it costs YOU to do business.
Network Like There’s No Tomorrow | Top Photography Business Tips
What’s better than networking when you want to gain new business relationships? Ask yourself if you are a member of the Chamber of Commerce. How about your local Rotary Club? You see, handing out business cards is one of the most tried, tested and true tactics in marketing, no matter what day and age we live in. To get the most out of your networking relationships, it’s vital that you identify people and businesses to network with that share the same ideal client as you. That way, when those business owners recommend your photography to their clients, your business will be more likely to resonate with them since your businesses attract the same kind of clients.
Who’s Up For Some Social Media? | Top Photography Business Tips
Social media is the hottest tool for self-promotion on the Internet today, and you’d be a fool to miss out on it. Whether it’s LinkedIn, Twitter, Facebook or the ever-growing Pinterest, you can’t ignore a golden chance like social media to tell people about your photography business. For most photographers, Facebook is the most likely place where an ideal client is spending time. Twitter and Google+ tend to attract more business owners. So if you mostly do photography for other businesses instead of for the general public, then those two might be a better place to focus your time.