Top Photography Business Tricks | Starting A Business? 5 Things Every Photographer Needs To Know
Top Photography Business Tricks | Today, it is easier than ever to get your hands on a camera and start taking pictures, but becoming a successful photographer requires time and effort. A lot of talented photographers, people that can take stunning pictures and are great with composition and all other aspects of putting together a great image, launch a photography business but struggle to make ends meet. The reason they struggle to make ends meet is that running a successful photography business requires much more than just being great at photography.
While many photographers want to focus all of their time on their work, it is vitally important you keep in mind that you and your photography business are a brand. Marketing, social media promotion, website maintenance, and day-to-day business tasks may feel like the not-so-fun side of running a photography business, but it is essential for your sustained success. While professional photography may be highly competitive, there are a number of steps small business owners can take to stand out in a crowded market and thrive, not just survive. Here are a few tips to help you get started.
Find A Niche Market | Top Photography Business Tricks
The first thing you need to do when launching a photography business, is target a specific niche market. Not sure what it means? It means rather than being the jack of all trades, being the photographer that takes on just about any assignment, you should choose a niche, whether it’s wedding, newborn, portrait, or even landscape photography, and get real good at it. Try to be as specific as possible including traits such as age, profession, income, gender, business or consumer, etc. Once you clearly define your target audience, you can start going after them through targeted advertising, marketing, and even the use of social media.
Create A Brand | Top Photography Business Tricks
Every major brand has a signature look. Whether it’s a color scheme, a logo, or a particular syle, people instantly associated this icon with the brand, what it stands for, and what services it offers. That’s where the real money is. The reason why Coca-Cola Company still stays the largest beverage firm in the world is because they have built a unique brand for their company. When it comes to your branding, creating something personal, unique and consistent is incredibly valuable. It helps you stand out from other photographers, and communicates who you are. You’re a part of a creative industry and your business’ personality has to show it, so don’t hold back.
Beef Up Your Portfolio | Top Photography Business Tricks
Your website is often the first impression that people have of your business and can be thought of as your virtual storefront. You want to keep your target audience in mind when setting up your website and make sure that every element appeals to them. Being able to present best examples of your work is vital for landing new gigs. Clients will always want to see proof of your talent so they can be sure they are getting their money’s worth. There are free website templates out there, but your website is like your storefront. You want it to leave the best impression possible, so it’s best to have a website professionally designed for your business.
Ask For Testimonials | Top Photography Business Tricks
Marketing is vital for any business, and, for a photographer, it is incredibly important. While to some extent a great imagery will speak for itself, a photographer should never be afraid to work to get that message out. Remember that your most important clients are your existing clients. Treat them right and they’ll be your best PR people. People are a lot more likely to trust the recommendation of a friend than an ad in a magazine, which means you have to be working hard to get referrals.
Invest In The Right Equipment | Top Photography Business Tricks
This will be your most important investment, and it pays to find the best you can afford. Do your research and work out how to spend your budget to get the most useful equipment. When it comes to camera gear, you’ll need two cameras, two high quality lenses, two flashes, and Photoshop and Lightroom to edit the images. Why two cameras? Remember, even new equipment breaks. Also keep in mind that equipment can be damaged or stolen from anywhere, and while taking proper precautions is excellent, making sure you have an insurance policy in place can keep you from having to shell out replacement costs yourself.