Top Photography Logo Design Tips | What Every Photographer Needs To Know About Logo Design
Top Photography Logo Design Tips | Photography is an incredibly saturated industry, with countless other photographers out there with comparable levels of work trying to grab their piece of the proverbial pie. This is when branding comes into play to help give you the advantage over your competitors. Having the right logo design is part of your branding strategy if you want to be taken seriously as a professional photographer: you have to make a strong statement and leave a favorable impression about you and your portfolio with a simple, yet memorable logo.
In an age where everyone must have a website to support their product, service or the company behind it, the demand for a top-class logo has never been higher. A logo is often a company’s first impression, one that can affect a potential client’s brand perception, decision whether to hire you and overall attitude toward your work. There are no shortcuts to a great logo design, however; if you don’t put in the work at every step of the design process, you won’t get the results you’re hoping for. How do you as a serious professional stand out from the crowd and come up with a logo that does its job? Read on to find out.
Fight The Temptation To Imitate | Top Photography Logo Design Tips
A logo is what helps distinguish a brand from its competitors, so it’s vitally important that the image stands out from the rest — something many photographers struggle with. In many cases, imitation is the best form of flattery — with logo design, however, this is not the case. In the real world it’s just a lazy way to solve a creative problem. The last thing you want from your logo is to have it mistaken for that of another photographer. So when considering logo design, it’s important to make sure it’s original. Look at what’s out there and find an opening for something new.
Use Appropriate Colors | Top Photography Logo Design Tips
One of the most important considerations for logo design is the color scheme. This is not a decision that should be taken lightly, as color carries meanings and communicates ideas. The choice is up to you, but generally you’ll find logo colors vary a bit between, for example, the fashion and wedding industries. Every color has a different meaning and can bring nuance to your message — don’t fall into the trap of communicating the wrong message because of a simple brush stroke.
Find The Right Font | Top Photography Logo Design Tips
An effective logo design will be simple and easy to read. While lots of embellishments and illustrations are fun, they are also distracting and can detract from your message. So, when considering fonts for your logo, make sure to avoid gimmicky fonts, utilize negative space and perhaps tweak an existing font. Some logos even become iconic because of their custom fonts. Also consider the words that you’re depicting – if they’re unusual, then a simple font might be the best idea; if they’re common words then you can usually be more creative as they’re easier to recognize.
Keep Abreast Of Trends | Top Photography Logo Design Tips
Paying attention to latest logo design trends doesn’t necessarily mean slavishly following them. Why not use a design that you actually came up with yourself rather than mindlessly copying what everyone else in your industry is doing? However, in the same way that you need to break the rules, to buck the trend (or start a new one) you have to know what you’re up against. Are your competitors using bold fonts and vivid colors, abstract shapes or just the name of their businesses? And most importantly, what can you do to stand out for all the right reasons?
Ensure Versatility | Top Photography Logo Design Tips
In our digital age, where logos will appear on multiple devices and across various materials, you must design something that goes beyond paper. It must look great on different backgrounds, work for apps, icons, avatars and print, and it must be flexible in size. Think about all the tools that you use to reach your potential clients, and be sure that the logo design you select works well with each.
If In Doubt, Leave It Out | Top Photography Logo Design Tips
If you can’t rationalize a part of your logo design, the chances are you should remove it from the overall design. When your logo is at its simplest, it’s probably at its strongest. Remember that the ultimate goal of your logo is to present the name of your business and a small a hint at your style. You do not need or want to incorporate everything you are about into one logo.