Top Photography Logo Design | What Makes A Good Logo? Five Tips For A Killer Photography Logo
Top Photography Logo Design | It’s hard to argue against the value of a well-designed logo. In non-visual fields it’s usually the first thing clients see. In the photography business, it plays second fiddle to your images, but it’s still a crucial visual cue and tie-together for your clients. Your logo is an incredibly vital part of your company’s brand. Just think of all the places it will appear in – stationary, business cards, websites, vehicles, signage, ads, brochures, pens, and more.
Logos are also referred to as identities, and with good reason. They are the visual representation of your business, and are capable of communicating any message you want. A logo isn’t just a pretty visual printed next to your company’s name. It is an essential element of your brand, and frequently the first thing a potential client sees. A good logo can boost loyalty between your business and your clients, build a brand identity, and provide the professional look of an established enterprise. Let’s take a deeper look at the big picture, and what it really takes to design a a top photography logo.
Find The Personality Of The Brand | Top Photography Logo Design
Before the design process starts, you have to consider your goals and the values you want to represent with the logo. Target demographics, personality, and culture are critical factors that affect the brand image. Decide what you want to communicate about your business. Does it have a distinct personality? Is it serious, or playful? What makes it unique in relation to your competition?
Start Out Right | Top Photography Logo Design
When you’re in the market to have a new logo designed, there’s always the temptation to take some shortcuts. Trouble is, most of these ‘cookie cutter’ solutions will turn out to be neither inexpensive or quick, and may cause a ton of problems down the road – particularly when your fledgling business starts to become more high-profile. Drastically changing a logo more than once (in a short period of time) may tell your target audience that you’re flaky and unreliable. Not good for your business! A powerful logo should be timeless. Will yours stand the test of time? Will it still be effective in 10, 20, or 50 years?
K.I.S.S. | Top Photography Logo Design
You’ve probably heard of the K.I.S.S. method: Keep It Simple, Stupid. This is a great mantra to chant while designing your logo. A complicated logo can be difficult to reproduce, and more importantly, difficult to remember. Better to have a simple logo for your main design, and a souped-up version for more appropriate situations, or when the reproduction medium allows. Icons are better than images, which may be unrecognizable if scaled up, or reduced significantly.
Be Receptive To New Concepts | Top Photography Logo Design
Going into the design process with a clear vision of a logo is a great start, but it helps to not be fixated on a single idea. Being open to the suggestions of the designer will lead to a logo that stands out on its merits, as well as its looks. More often than not, business logos don’t actually show what the business does. Or creates. While it can be helpful to look at logos that your competitors are using (or even people in the same industry), this should never be used as a guide to designing your logo. The idea is to be different than your competitors, after all.
Color Is A Secondary Factor In Your Logo | Top Photography Logo Design
Make sure you design a logo that can be reproduced in black and white so that it can be faxed, photocopied, or used in a black-and-white ad just as effectively as in color. The most vital part of your logo project is the design itself. Oh sure, it’s nice to see your logo in the colors that you will eventually use, but in the initial stages of any design, the colors are of secondary importance. One way to design a versatile logo is to begin designing in black and white. This allows you to focus on the concept and shape, rather than color, which is subjective in nature.
However, while not critical in the initial design phases, your choice of corporate color will have a ripple effect throughout all you corporate ‘look-and-feel’ material and is a decision that should not be taken lightly in the final stages of the design process.