Top Photography Marketing Guide | Ready, Set, Sell! Tips On Selling And Marketing Your Photography
Top Photography Marketing Guide | You’ve started your business, now how do you get potential clients to hire you? If you are just getting started in the business, it can be frustrating, because it feels like you can’t get your message in front of the right people. Remember, just as with photography, you have to find the right marketing techniques that fit your style. Marketing doesn’t have to be expensive or time-consuming, but it does have to be creative in order to get clients to choose you over your competitors.
If your calendar is not completely booked up yet, you are not done with marketing. Maybe you even haven’t gotten started yet. That’s alright. We can help you fix that. It may take some time, but here is the top photography marketing guide that works like crazy. Whether you’ve just hit the market, or simply want to grow your client base, there’s a chance that there’s something new in here that could give you the boost your business needs.
Portfolio Website | Top Photography Marketing Guide
It’s vital that you have a website that showcases the best of your work. It doesn’t have to be an extensive compilation of all your images over the years, if anything, it should be a simple website that showcases a balanced selection of your best work. Your website is often the first impression that people have of your style and skills, and can be thought of as your virtual storefront. You want to keep your unique selling point in mind when designing your website, and make sure that every element appeals to your target audience.
Blogging | Top Photography Marketing Guide
A blog is a powerful way to communicate with your clients what you are all about and what you offer. Your blog is basically a blank canvas to express creative ideas, share bits about your personal life, educate clients, share images, and showcase products. Write about humorous situations you encountered during shoots, post about recent projects, and share anecdotes from your personal life. Remember, a photographer holds a great deal of trust. A blog can help build that trust between you and your clients as they get to know you.
Get Traffic To Your Website | Top Photography Marketing Guide
As photographers, you get the majority of your inquiries from people looking for a photographer on Google. It’s crucial, then, that your website shows up in a search engine’s results. Remember, if you come up on specific photography searches for your area, potential clients are more likely to hire you. Search engine optimization is not as complicated as it sounds. If you have a blog, it’s easy to get started. All you do is include keywords in text, tags and images that will help clients find you.
Social Networking | Top Photography Marketing Guide
One of the essential parts of marketing is reaching out to people on a level that they use, know, and feel comfortable with and at the moment. The most vastly used examples of this would be Facebook and Pinterest. Uploading images to Facebook and tagging your clients in them is a really effective way to get the word out about your business, as all their “friends” will see the images tagged of them. Pinterest, on the other hand, is a way for users to collect and share images of things they like or convey a concept they want to express. It’s another effective way to connect with your clients about creative ideas for their sessions or to express your own creative vision.
Offer Referral Bonuses | Top Photography Marketing Guide
Word of mouth advertising is one of the most powerful things you can have for propelling your business forward. One way to help encourage that is to reward people for telling their friends about your business and how awesome you are. This may sound like the oldest trick in the book, but it works. Incentives like print credits make for win-win situations.
Networking | Top Photography Marketing Guide
Networking is a great way to get your name out there and make connections with other businesses that can lead to partnerships and referral business. To get the most out of your networking relationships, it’s important that you identify people and businesses to network with that share the same ideal client as you. It’s amazing how loyal business owners can be towards each other when you really hit if off. Make sure you’re promoting their businesses to your clients, and they’ll be sure to reciprocate.