Top Photography Marketing Guidelines | Learn How To Market Your Photography Business And Stay Busy All Year Long
Top Photography Marketing Guidelines | In today’s incredibly saturated photography industry, it is no longer enough to take stunning pictures and set up a beautiful website and sit around waiting for your phone to begin ringing off the hook. Everyday thousands of new photographers enter into the industry and the competition continues to increase, which means you, as a photographer, have to step up your marketing game. However, there’s good news: marketing your photography business does not have to be expensive or overwhelming.
You’ve got the technical know-how, but what about the business and marketing side of running a successful business? Strapped for cash and looking for ways to generate buzz around the services you’re providing? No problem. Whether you’ve just hit the market or simply want to grow your existing client base, there’s a chance that there’s something new in here that could boost your business needs.
Create A Website That Appeals To Your Ideal Client | Top Photography Marketing Guidelines
Your website will usually be the very first impression that people have of your business and can be thought of as your virtual storefront. You want to keep your “hook” in mind when setting up your website and make sure that every element appeals to your target audience. You’ll also want to make your website SEO-friendly. SEO (stands for search engine optimization) is not as challenging as it may feel at first. Just try to include keywords, relevant web page titles, descriptions and image ALT tags to give search engines a better idea of what your website is about and therefore, help potential clients find you when they search the internet.
Blog Regularly | Top Photography Marketing Guidelines
Create a list of at least five blog post ideas that would appeal to your ideal client. Schedule time into your calendar now to write and publish these posts. For example, wedding photographers will probably want to put out a series of posts on their blog with tips for brides for having better wedding photography (such as hiring a professional lighting company or not getting ready in a church kitchen) whereas portrait photographers may post a guide on what to wear to a session. Providing information to your clients helps them to value you and see you as an authority about the subject.
Take Care Of Your Vendors | Top Photography Marketing Guidelines
Don’t view other vendors as nothing but competition. Treat them with kindness and build positive relationships, because you never know where referrals could be coming from. Creating a positive relationship with your vendors is a vitally important part of growing a photography business, after all. When meeting with vendors, remember to be personable – while they are a business, they are people too! Reach out to your vendors about ways you can promote and support one another.
Don’t Forget About Testimonials | Top Photography Marketing Guidelines
We are all now used to searching for online reviews of products and services before making a purchase. So, once you’ve delivered work to a client, simply ask whether they can write down a few sentences regarding their experience while working with you. To get testimonials that are effective and not just an unoriginal phrase like “They were awesome,” send out a questionnaire with leading questions in it. So to get a client testimonial that works, write down a list of questions to ask your clients after they work with you in order to get the testimonials you need to infuse your marketing pieces with extra effectiveness.
Offer Referral Bonuses | Top Photography Marketing Guidelines
Word of mouth advertising is one of the most powerful things you can have for propelling your business forward. One way to help encourage that is to reward people for telling their friends about your business and how awesome you are. Get creative on Facebook. Offer an exclusive fine art print to anyone who provides a wedding referral that you end up booking. Referral gifts are appreciated by vendors that have given you business as well. Offer a headshot session or family portrait to keep it on the free side.
Start Building An Email List Right Away | Top Photography Marketing Guidelines
The beauty of the email list is that these people already like your work enough to give you their email address. They want to hear about your business and about the products you are providing. They’re the people who are more likely to do business with you in the future. If you’re writing about things on your blog that they’re interested in and you tell them via email, they’ll come check it out. In fact, they’ll see the email as a service to them because they won’t have to keep checking your website for updates.