Top Photography Marketing Strategies | Big Marketing Ideas For Small Photography Businesses
Top Photography Marketing Strategies | Booking clients is one of the most critical steps in growing your photography business. Truth of the matter is that unless your calendar is completely booked up, you are not done with marketing. If you are just getting started in the photography industry, it can be frustrating because it seems like you can’t get your message in front of the right people. However, marketing doesn’t have to be expensive or exhausting, but it does have to be creative if you want to get your potential clients to choose you over other photographers.
When working professionally as a photographer, taking great pictures often feels like the easiest part of running a business. It’s the business side of things that photographers often find challenging. In today’s competitive photography industry, it is not enough to take stunning pictures, set up a free website, and hope your phone starts ringing. However, there’s good news: you don’t have to work harder to create some buzz around your business – you just need to work a little bit smarter.
Network, Network, Network | Top Photography Marketing Strategies
Networking is a powerful way to get your name out there and make connections with other business owners and vendors that can lead to partnerships and referral business. Call the coordinators of a few charity events and ask if you can photograph the event free of charge and pass out some business cards. Shoot the event and network, network, network. If you do this right, you’ll book 2 or 3 family shoots without too much effort.
Run Giveaways And Contests | Top Photography Marketing Strategies
Contests are a very effective marketing strategy for growing your follower base and getting new assignments. Start with setting specific goals. For example, if you’re interested in getting more followers on Facebook, make the entry process as simple as possible, such as by commenting, sharing, or liking the post. If your goal is to attract attention to some specific projects or services you provide, make sure that leaving comment on the relevant page is required to enroll in a giveaway.
Rock Your Social Media | Top Photography Marketing Strategies
For most photographers, Facebook is the most likely place where the ideal client is spending their time. Twitter and Google+, on the other hand, tend to appeal to more business owners. So if you mostly do photography for other businesses instead of for the general public, then those two might be a better fit for your marketing strategy. Sharing pictures on social media and tagging your clients in them is a really effective way to get the word out about your business as all their “friends” will see, like and comment the pictures tagged of them.
Blog As Often As You Can | Top Photography Marketing Strategies
Photographers get the majority of their inquiries from people looking for a photographer on Google. It’s essential, then, that your website appears in a search engine’s results. Having fresh content on your website is one of the best ways to let Google know that your website is active (which gives you better rankings) and shows your potential clients what you’re all about. If you’re posting things that your ideal client is interested in, it will be easy to regularly find things to post about.
Don’t Forget The Testimonials | Top Photography Marketing Strategies
People look to others and their experiences when making decisions, so the more testimonials you can get out there, the more effective your marketing strategies will be. Consider offering your clients one free print (only costs you a few dollars) if they write a quick testimonial of their experience with you so you can post it on your website, and then have them share that post with their Facebook friends. When a friend sees a testimonial like this, you are very likely to get their business if they are considering hiring a photographer.
Don’t Ignore Your Email List | Top Photography Marketing Strategies
If you are running a photography business, your email list is your greatest asset. Yet most people completely disregard the value of this data. The beauty of the email list is that these clients already like your work enough to give you their email address. They may even love your work enough that they want to get an email each time you publish a new blog post. They’re the people that are more likely to do business with you in the future. If you’re writing about things on your blog that they’re interested in and you tell them via email, they’ll come check it out and stick around for a bit. These people are priceless.