Top Photography Portfolio Ideas | Setting Up A Photography Website? Read This First!
Top Photography Portfolio Ideas | Being hired to shoot a wedding or expedition requires the whole package – stunning pictures, right attitude, friendly personality, and discipline — but at the end of the day, the first thing a potential client will look at when doing their research is something that many photographers overlook: the portfolio website. Even if you have a physical portfolio, a website is pretty much expected these days in addition. And not any website. It has to be flawless. Why, then, are photography websites notorious for being so bad?
A website allows your work to be found through searches, can be used as a great digital portfolio in a pinch, and is a powerful way to engage with your potential clients and fans of your work. However, if you are not a professional web designer you may not be au fait with the best way to set up an effective portfolio website. In addition to fantastic pictures, what features are found in successful online portfolios? What elements will help you turn visitors into paid assignments?
Consider Your Target Demographic | Top Photography Portfolio Ideas
Your portfolio has to reflect your target demographic, whether it is a couple looking for a wedding shoot, or an agency looking for a commercial shoot. You will design a wedding photography portfolio quite differently than a landscape portfolio website. The main question here is what you want to achieve. Are you trying to get more business, sell prints, or just want to share your pictures so mom can print ’em and slap ’em on the fridge door? If your portfolio gives off the wrong image, you won’t be able to grab the attention of any of the clients you want.
Show Off Your Work | Top Photography Portfolio Ideas
In other industries, people use their resumes to apply for potential jobs. However, as a photographer, your portfolio will act as the resume and will showcase the breadth of your work. It will give potential clients a better look into your particular forte, skills, and expertise. Remember, this is your portfolio website, not your external hard drive, so limit the selection of the pictures you include. It’s always a better idea to have a portfolio of a few projects that are amazing than dozens of projects where some of them are just OK. The quality of your portfolio is only as good as your weakest project, after all. So, you want to make sure that only the best of the best goes up. No one has to see every single picture you ever took.
Organize Your Content | Top Photography Portfolio Ideas
Your website is your digital portfolio, and there are ways you can present your work more efficiently. If your work is presented in an organized and easy to navigate way, chances are, potential clients will appreciate the attention to details and level of professionalism that went into putting your portfolio website together. By placing the strongest examples at the beginning, you immediately draw in the visitor and grab their attention. By placing the stronger points at the end of the portfolio, you end on a high note, leaving the viewer with some strong points they won’t forget.
Simplify Navigation | Top Photography Portfolio Ideas
Another vitally important component the best portfolios out there share is intuitive and easy-to-use navigation. Whatever you do, do not make potential clients work to find what they’re looking for on your website. The easier your portfolio is for your potential client to navigate and get around, the happier they will be using your website. The happier they are using your website, the more positive feelings they will produce while looking over your work, so make sure you use standard navigation and menus throughout. This is the last place to get artsy.
Include A Blog | Top Photography Portfolio Ideas
Finding topics to write about on a daily basis can be a pain in the neck, no doubt, but blogging has some huge benefits to your website, as it gets visitors coming back. The average portfolio gets updated once every three months or so. With that being said, how do you expect to get repeat visitors if you seldom add new and interesting content to your website? Google also loves fresh content, which makes blogging a great way to improve the search rankings of your website.