Top Photography Website Tips | Everything You Need To Know About Creating A Photography Website
Top Photography Website Tips | One of the first things you have to do when starting your business is to set up a photography website that shows off your work, and gives your potential clients the information they need to hire you. Google tells us that there are almost one million photography websites on the internet right now. This is bad news for you. The good news is that most of these websites suck. With all the options and technical language out there, it can be difficult to know what kind of website you should design. As the saying goes, your first impression is often your last. That’s why designing an amazing website should be one of your top goals.
Much like fashion, web design is constantly evolving with trends and fads coming and going. When it comes to designing a website that will leave a professional impression, you will always do well to keep everything up to date, and on trend. When building your photography website (or any website for that matter), there are always two people to consider: Your visitor and you. That’s it. This is a great opportunity to showcase your creativity, and we’ve got some tips to help you get started.
Consider Your Visitor | Top Photography Website Tips
Your portfolio has to appeal to your target demographic, whether it is a couple searching for a wedding photographer, or an agency looking for a commercial shoot. If your portfolio conveys the wrong image, you won’t get any of the clients you want. Keep in mind that you will build a wedding photography portfolio quite differently than a wildlife portfolio website. The mail question here is what you want to achieve. Are you trying to get more business, sell fine art, or just want to share your images, so mom can print ‘em and slap ‘em on the fridge door?
Only Use High Resolution Images | Top Photography Website Tips
When a potential client goes to your visit your portfolio, they want to see high resolution, professional looking images. So give them that! Use only a few of your best quality images and make sure that they’re shown on your website with the height or width of at least 800px. If you’re worried about copyright infringement, use a watermark. When you consider your target demographic, chances are high that they are located near you. By now, most of us have high-speed cable or DSL connections, so utilize them.
Narrow Down Your Choices Of Images | Top Photography Website Tips
Although you may have a large collection of images you want to share in your portfolio, try to limit your selection to the more powerful pieces. Too many images in your portfolio can bump up the load times, and overwhelm the visitor with too many options. The goal is for your visitors to have an emotional reaction to your work, and to give them confidence that you are the right person for the job. Your portfolio should make their jaws drop.
Your Clients Will Want To Know How To Reach You | Top Photography Website Tips
It sounds obvious, but accessible contact information is key to facilitating sales, and is something that many photographers overlook. You should have your information included in an easy-to-find place on your website – whether that’s a standard contact form, or your direct email. Regardless of how great your portfolio is, if your visitors can’t get in touch with you, you’re not getting any work. You can put whatever you want for your contact details, just make sure that whatever you do put, is correct. A simple phone number will do, although if a potential client isn’t fond of the telephone, it may be better if they knew your email address as well.
Play “Nice” With Google | Top Photography Website Tips
Do you know the number one thing you can do that will prevent your website from ranking at the top of search engine results? Have a website that uses Flash! Google and other search engines have a hard time seeing what the flash animation is about. This is why Flash pages don’t rank nearly as well as other types of websites that are written in code that search engines can see and understand. Not only that, but when Apple released the iPhone and iPad, they didn’t include Flash support. So anyone looking at your website using their iPhone or iPad won’t be able to see anything.