Top Quality Business Cards | The Importance Of Having A Great Leave-Behind Piece: Make Your Business Card Stand Out

Top Quality Business Cards | The Importance Of Having A ...

Top Quality Business Cards | Let’s face it, anybody can make a business card. But very few can design the perfect business card for their unique needs. Today there’s no shortage of creative business card templates to buy. Therefore the bigger problem is, how to avoid getting a card design that is nothing special. Business card design is never as simple as pasting your logo and contact information on a document, and sending it off to the printer. There are quite a few things to think about when creating a card – depending on the design, your industry, and even the printing company.

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Despite the move to everything digital, the exchange of a printed business card is time-tested tradition in face-to-face business communication. Whether you are meeting a potential client for the first time or at a networking event, your business card is a vital factor in leaving a good impression. If you have skimped on the design and printing of your business card, what does that say about the quality of your business? No matter how good your product or services are, if your business card looks unprofessional… you will lose business.

Use A Logo | Top Quality Business Cards

A business card conveys your brand by introducing brand elements, such as logo, colors and fonts. It is crucial that your business card is consistent with your other branded materials. This helps to build your brand, helping potential clients remember you and your company better. Make sure at all costs your card includes a professional looking logo, which is consistent with the rest of your marketing materials. Ideally, it should be the only image on your business card, so that it doesn’t take the attention away from the visual mark for your brand.

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Consider Your Job Title | Top Quality Business Cards

If what you do isn’t immediately obvious from your business name, create a one-line slogan that will help people remember what you do. Include the slogan on your business card. Also, when ordering those business cards, you might stumble at the job title phase. Are you a founder (may sound unprofessional), an owner (too informal), a president (too regal), or a CEO (may seem childish in a small start-up)? However, if you do consulting, design, development, and so many other things, and you don’t have any particular area you focus on, then there’s no need to compromise, or leave a laundry list of titles, so leave it off.

Keep Your Business Card Simple | Top Quality Business Cards

If you’ve got a lot of information to include, you may be tempted to shrink the size of your text. Be careful: small text can often look readable on a computer screen, but turn into an illegible smudge when printed. Stay away from card formats that have so much clutter that it makes it impossible to see where one piece of information ends and another starts. Use a readable font as not everyone has perfect vision. Research says that ideal fonts to use include Helvetica, Myriad Pro, Glasgow and Karat.

Contact Information | Top Quality Business Cards

Include contact information such as phone and fax numbers, email address and Web address on business cards. Social network contact information for platforms such as LinkedIn, Twitter and Facebook can also be included, if your business actively uses these websites to distribute information and promote products and services. Think carefully about which contact details to include – you have to strike a balance between providing enough points of contact, without making your card look cluttered.

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Top Quality Business Cards | The Importance Of Having A ...

Keep To The Standard Business Card Size | Top Quality Business Cards

There are things you can do to a 3.5″ x 2″ card to differentiate yourself (e.g., rounded corners), but going with an unusual shape can backfire. A round card, for example, will definitely stand out, but it certainly won’t fit in standard business-card holder devices. Most good networkers take a business card holder with them to events, so make sure your card will fit into that easily so it’s not lost by the person receiving your card.

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Have Your Business Cards Printed On Good Card-stock | Top Quality Business Cards

If the card feels flimsy or looks like you printed it yourself on a cheap printer, it will leave people with impression that they are dealing with a company that will disappear as soon as the owner finds a real job. Have your business card professionally printed on good heavyweight business card stock. Print on quality card. It should feel substantial in your hand.

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