Top Stationery Design Tips | Everything You Wanted To Know About Designing World-Class Stationery (But Were Afraid To Ask)
Top Stationery Design Tips | Business stationery usually includes letterheads, envelopes, and business cards. These are the familiar document items that are, for the most part, used throughout the business world. When someone interacts with your business as a supplier, or a client, do they see a full package of elements working together, or do they see a mixed up slap-dash mishmash of parts from all over the place?
Branded stationery is an effective way for a company to leave a good impression on clients, and business partners. The impact will be even stronger in combination with matching business cards, envelopes, and other marketing materials. Sometimes, new business owners do not place a great deal of emphasis on business stationery design, and some don’t use any stationery at all in this age of virtual communication and marketing. However, well-designed, professional, and attention-grabbing business stationery is vital, because it not only identifies the business, but it is also a great marketing tool.
What corporate stationery do you need? | Top Stationery Design Tips
In spite of the ever-growing popularity of so-called paperless offices, almost every business owner in the USA still sends out the occasional letter, and hands out business cards at trade fairs. It doesn’t matter how often you use business stationery, it’s crucial that you have a stash stored in your office in case that it’s required at short notice. You should start by investing in printed letterheads, envelopes, compliments slips, and business cards.
Clarity | Top Stationery Design Tips
First and foremost, business stationery has to have all the required information and graphics organized neatly and professionally if you want to have professional business stationery that will accurately communicate who you are, and what your company is all about. Choosing a design that has elements of clean white space will help your message stand out. A design that is too cluttered will distract your clients from noticing the important elements of the stationery, such as your contact information, or your logo.
Company Logo | Top Stationery Design Tips
When designing the company stationery, remember that you must also consider your brand. If the company stationery does not include the company logo, how will clients, leads, or visitors know that they are interacting or communicating with the same company? Logos usually incorporate the company name, and a distinctive symbol. Hire a professional to design a simple, memorable logo for your business, and make sure you include it on every stationery item.
Information To Include | Top Stationery Design Tips
You will want your stationery to be both aesthetically pleasing and functional. You have to have all of your company’s contact information – email address, phone numbers, street address – printed at the top of the paper for clients to quickly access at any time. Check the contact details more than once. If there is a typing mistake anywhere in your design, the last place you would want it is in your contact number or address.
Colors | Top Stationery Design Tips
Your business stationary should include color to make it stand out. Considering the amount of color to use for your business stationery is very important, because it will affect your budget as a lot of color will be more expensive to print. Matching the colors in your logo to those on your stationery is a wise idea for branding purposes. Make sure you choose complementary colors for your stationery, as they look best together.
Fonts | Top Stationery Design Tips
Selecting fonts and font colors that are easy to read is crucial. Text should be printed in an easy-to-read format, aligned left to right. It is best to stick to a maximum of two fonts for your stationery, making sure they are not too ornate, because this will make them difficult to read. A larger size font should be used for the company name, and the contact details should be printed in a smaller font.
The Paper | Top Stationery Design Tips
When the time comes to print your business stationery, your budget will probably affect the choice of paper, but there are options for every pocket. However, keep in mind that using high-quality paper for your business stationery can make it look and feel more professional. Nothing will make or break your business stationery like the quality of the paper that you use. For a small increase in cost, business stationery can really stand out if it is printed on good quality paper which will certainly look and feel superior to the standard photocopier paper.