Top Web Conversion Tips | Convert Traffic Into Sales! 6 Web Design Tips You Probably Haven’t Heard Before
Top Web Conversion Tips | Visitors tend to leave websites within 10-20 seconds and only read about 20 percent of the content on every page they visit. This means your website has to grab their attention, inspire action and drive up your conversion rate. There are a lot of websites on the Web, but not many of them are bringing real profit to their owners. The average conversion rate for a website is around 3 percent, but many websites convert at 10 percent or even higher. What are they doing right that you’re missing?
Online marketers are no longer happy with website traffic as their main metric. What’s the point in sending millions of visitors to your website if no one buys anything? Do you have thousands of visitors coming to your website, but no conversions? So what do you do? Before you ditch your marketing campaigns and start from scratch, you should spend some time optimizing your website for conversions. Since your ability to accomplish your business goals depends on conversions, we’ve gathered a list of web conversion rate optimization tips from the top experts in the field to help you get started.
Benefits Vs. Features | Top Web Conversion Tips
Adjust your copy to talk about benefits, instead of features. Use your content to tell potential clients why they should convert, instead of expecting them to figure it out on their own, based on a list of bullet points about what your product can do. No one has time to read paragraph after paragraph across multiple pages, no matter how well written they are. Cut it down and make sure all the text on your website is concise and relevant. Write as you speak, within reason. Use ‘you’ and ‘we’ instead of using the third person, and avoid jargon language.
Clear Calls To Action | Top Web Conversion Tips
Calls to action (CTA) are phrases usually found in links, buttons and headlines that are used to elicit an action from your website visitors. If you want your website visitor to do something, then you have to use calls to action on your website. We can’t emphasize this enough: your call to action must be placed in a visible place and clear. Everything should be either subordinate to – or supportive of – elements that enable visitors to take the action you want them to.
Optimize Your Checkout Form | Top Web Conversion Tips
Now that you’ve sold your visitor and they’re ready to take action (convert) they have to submit a form on your website. Make sure you give them that chance! If you don’t, you’re just throwing potential business away. Only add a field if you absolutely need that information. The longer the form, the less likely someone will fill it out. Remove friction from your checkout process with forms that are thoughtfully-designed and well-built. Use calls to action in your buttons as well. Everyone uses “Submit”. Try something that is more compelling like “Start Today”, “Let’s Go”, and “Get Started”.
Be Careful When Using Images | Top Web Conversion Tips
In many cases, adding an image to you page can increase website conversion rates. Particularly in a page dominated primarily by text, an image or two is a great way to break up content and keep visitors engaged. Good results are observed for high-quality images with high resolution, while the use of clip art or a low-quality images has the opposite effect.
Loading Time Can Make You Or Break You | Top Web Conversion Tips
Your page load times have a dramatic affect on your website conversions — even the difference of a second or two can make or break your website conversion rate. Make sure your website loads as quickly as possible for optimal website conversion rates. Internet users tend to be very impatient. If loading of a website takes more than 5 seconds, you can be sure that most of the visitors will not sit around and wait; instead, they’ll go surf elsewhere.
Seamless Navigation Is Crucial | Top Web Conversion Tips
Make sure that your website is easily to navigate and clean. Visitors need to be able to get to where they want to go. Your website navigation should provide links to every page that informs the visitor about your business, products, and pricing. Keep your page free of too much information, too many images and too much clutter. If you have a large number of images of your product, create a gallery for their viewing. Avoid conversion drop-offs by making it easy to see why your visitor is on your page and what they need to do.