Top Web Design Secrets | Turn Your Photography Website Into Your Most Powerful Marketing Tool TODAY!
Top Web Design Secrets | Most photographers get overwhelmed with excitement when starting a business, which shouldn’t come as a surprise – if you’re passionate about taking photos, the mere thought of running your own photography business and taking photos full time probably sends shivers down your spine too. However, if you’re not being careful, you might end up so distracted by all the excitement to finally get started that you rush through some vitally important steps every photographer serious about their business should take care of.
One of those things is setting up a portfolio website for your photography business. There are almost a million photography websites out there, yet majority of them are absolutely terrible – whether they’re outdated, unavailable on certain devices, or downright ugly. While we agree that your work should do the talking, and not an overly flashy website, the way you present your work can make or break your first impression. In other words, if you rush it, your website might end up losing you work without you even realizing, so to help you get the most out of your investment, we put together a list of some of the most important, yet often overlooked elements of a photography website.
Stay Up To Date With The Latest Technology | Top Web Design Secrets
The world of web design is constantly changing and evolving, and a technology that was the hottest thing in the industry just a few years ago could be outdated today (Think Paris Hilton of web design!), and if you’re not staying on top of the latest trends and innovations, you risk falling behind your competitors. For instance, Flash is a technology that not so long ago was used on pretty much every website out there to display videos, imagery, games, and other media. Nowadays, however, Flash is pretty much the most despised technology, and for good reason – it takes forever to load, looks cheesy, and it’s ridden with security flaws.
If you’re not concerned after reading all the security reports warning about the dangers of Flash, because you’re not “big enough to be hacked”, you’ll want to keep in mind that it’s not just security that’s at stake here. Apple’s devices, for example, don’t support Flash, so your visitors using an iPhone or an iPad will be greeted by a blank page, rather than your website. A few days ago even Chrome and Firefox dropped Flash support, hammering the final nail in the coffin of this once great technology.
Mobile Is Absolutely Everything | Top Web Design Secrets
Another example of this are mobile devices, such as smartphones and tablets, as well as smart watches as of recently. Not so long ago, you didn’t have to worry about a mobile website, because practically no one used their phone to access the web when doing serious research. However, today the story is completely different. The number of people using mobile devices to access the Internet is about to surpass the number of people using desktop computers, so you need to make sure your website looks just as stunning on any device.
This is why we set up responsive websites each and every time we work on a website for a client. Responsive design will allow your website to scale to fit pretty much every screen size, regardless of the device the visitor is using to view your website, which means you can utilize every single pixel of available real estate. And the best part, you don’t have to set up separate websites for the desktop computers and mobile devices – it’s a single website that works across different devices and on various screens.
Include Your Contact Details | Top Web Design Secrets
You’re setting up a website to showcase your work, sure, but that’s not the only goal you have in mind – you probably have other things you’re hoping to achieve thanks to your website, such as growing your client base. This is a rather common goal, yet you’d be amazed just how many photographers set up beautiful websites only to forget to include their contact details. Make is as simple as possible for a potential client to reach out to you by including your most important details in the footer or the header of each page and setting up a separate contact page with all the other details.
Keep Things Simple | Top Web Design Secrets
As unique as each photographer is, there’s one thing all of them have in common: creativity! While there’s nothing inherently wrong with some creativity, you’ll want to resist the urge to showcase your creativity by adding unnecessary design elements to your website to make it stand out from all the photography websites already out there. Remember, you’re trying to showcase your work here, not your developer’s mad coding skills, so make sure the design of your website doesn’t overshadow your work. But keeping things simple isn’t important just to push your work front and center – it will also help you make sure your website loads quickly and is user-friendly.
In addition to keeping the design simple, consider simplifying the navigation bar. The first instinct of most amateurs and inexperienced designers will be to include as many links as possible – after all, the navigation bar is usually featured at the top of each page, and you want to get as many pages in front of a visitor as possible. However, quite the opposite might happen: you’re more likely to overwhelm and possibly confuse your visitors with too many links than you are likely to get them to explore your website.