Ultimate Blog Design Guide | 5 Design Secrets To Improve Your Blog Design And Boost Conversions Right Now!
Ultimate Blog Design Guide | Design is a vital part of all the content you create, from your blog posts to your tweets. It’s also one of the most challenging tasks, especially for those of you who aren’t professional designers, or can’t afford to hire one. However, effective blog design goes far beyond a beautiful layout. Your goal should be to design a blog that gets more readers, improves engagement, boosts conversions, and helps you get found by your target audience.
Are you creating valuable, useful, and interesting content on a regular basis but are seeing small, flat or no growth to your subscriber base? If you’ve ever read a book at the beach, you’ll understand how the environment plays a vital role in how enjoyable it is to read. The same goes for your blog, with one exception: you can control every element that makes up the environment and makes your visitors decide to stick around or abandon your website altogether. Luckily, there are some fairly simple hacks that you can start using today without too much fuss that will instantly boost your subscriber numbers.
Use A Professional Blog Design | Ultimate Blog Design Guide
Running a blog is so much more enjoyable when you know people are reading and sharing your content. If the goal of your blog is to increase traffic and boost conversions, you should make sure the design is both appealing and practical. Your blog should convey the professional image that you want to project to readers. This will reinforce your brand, boost your credibility, and help increase the number of regular readers. Remember, your visitors should be able to browse your website without any effort at all, and the content should be well-structured and organized intuitively.
Simplify Navigation | Ultimate Blog Design Guide
If your visitor wants to read posts from a specific date, would they know how to get to them? What if they wanted to see all your posts with a specific tag? You want your website to look good, sure, but it must also be easy to navigate and generate sales. The latest trend is leaning towards hiding navigation behind the now ubiquitous three-line icon, which may become a space-saving go-to solution. However, make sure your visitors know where to click for more options, or keep spelling out the most vital navigation items.
Ensure Your Website Is SEO Friendly | Ultimate Blog Design Guide
Your website does not only have to appeal to your readers, it has to be easily understood by search engines so that they can crawl and index your content effectively. In addition to using the targeted keywords throughout your blog posts, you should make sure you optimize other content for search engines as well, including images. When robots scan your website, they look for every detail and when they come across an image, they do not recognize what the image is about. To let robots index each of your images you must add an alt tag. It provides a semantic meaning and description to images which can be read by search engines or be used to later determine the content of the image from page context alone.
For Font’s Sake, Limit Your Typefaces | Ultimate Blog Design Guide
Make sure you’re using easy to read fonts for simple and effective graphic design and better readability. It’s a general consensus that sans-serif fonts, such as Arial and Verdana, are best for the body content of a blog, because they’re clean and not as cluttered as their serif counterparts. You also need to keep in mind that the eye finds it difficult to scan too many fonts, so stick to a simple collection of fonts. It’s good to limit the number of fonts to no more than three: one for the post titles, one for the sidebar titles, and another for the post body.
Pay Attention To Your Calls To Action | Ultimate Blog Design Guide
Calls to action are a vital part of content marketing. You invest time in creating content hoping that it will help you accomplish your business goals, and your calls to action are what link those two elements together. If you want people to subscribe to your newsletter, you have to do two things: you need to ask, and emphasize the call to action. Your calls to action should look pretty much the same throughout all the pages. The wording can be different, but the overall design and style should be consistent. Consistency breeds familiarity. However, make sure you’re using the contrast color sparingly, and only for your calls to action to make them stand out.