Ultimate Branding Tips | You Are A Brand — Start Acting Like One!
Ultimate Branding Tips | In today’s digital age, companies no longer operate in a state of competition; they operate in a state of hyper-competition. But while the ways of reaching potential clients may have changed, the principals of powerful branding have not. You know branding is crucial to your company’s success, but how do you start? Your logo, your website, social networks? Branding your small business or startup can feel overwhelming.
Branding is vitally important when building your business – it is what you will be identified by and you are likely to carry this branding with you everywhere you go, and use it on all your marketing materials like your website, business cards, banners etc. Why does it matter? Because good branding results in client loyalty. Loyalty equals repeat business. Repeat business means revenue — the lifeblood of every business! Here are a few tips to help guide you as you build out your branding strategy.
Clearly Define Your Brand | Ultimate Branding Tips
Defining your brand is like a journey of business self-discovery. It can be hard, time-consuming and even frustrating. It’s vital to review the services or products that your company offers, clearly identify the space in the market and understand the clients that you want to do business with. Start with demographics; what is your ideal client’s age, gender, income, race, education, marital status, family size, and where do they live? Then move on to their lifestyle preferences. You should start branding around these attributes once they are clearly defined.
Stand Out | Ultimate Branding Tips
One of the most essential elements of branding is making sure your company stands out from competitors; your potential clients have to be able to easily recognize your brand. Standing out means being different. If your brand is going to be strong, you have to determine what it is that makes what you do unique. What differentiates you from others in your niche? Don’t be afraid to be innovative and bold, as long as you are standing out to your target audience.
Create A Unique Logo | Ultimate Branding Tips
Small business owners often think they can’t afford to hire a graphic designer for their logo, but sometimes you can’t afford not to. It’s crucial to have many different ways to communicate your message and style to your potential clients, so you have to have both verbal and visual brand representations for your business. Original logo design goes hand-in-hand with branding and standing out. A unique logo sets a company apart from competition, while creating professionalism and branding pride.
Choose An Original And Appealing Color Scheme | Ultimate Branding Tips
Using a consistent color scheme also goes hand-in-hand with standing out and creating an original logo design. You want to make sure to have something that is visually appealing, yet attention grabbing, while being appropriate for your target audience, while at the same time being different from what is being used by your competitors. That means you need a color scheme that complements your verbal message, and creates a consistent presentation for your materials and website.
Consistency Of Online And Print Branding Initiatives | Ultimate Branding Tips
It’s vitally important to keep it consistent in both online and print branding initiatives; this provides your brand with the highest degree of recognizability. Use the same color scheme, logo placement, look and feel throughout. If you have a whimsical website, your logo and business cards should also be whimsical. Tie in elements from your website or logo on your social media platforms. If you aren’t focused about how you appear, then your potential clients will be impacted by your inconsistency rather than your message. The more consistent all of your branding is, the more people will begin to remember your brand.
Create A Voice To Accompany Your Message | Ultimate Branding Tips
It’s not just what you say, but how you say it. Your brand’s “voice” is the language, tone and rhythm that you use in all your marketing materials. Not only does this voice deliver the core of your branding message, but it also builds an overall image for your company that extends past the message itself and makes you unique. It will help reinforce the business’s character and clarify its offering so clients are aware exactly what to expect from the product or service.
These are some critical tips to keep in mind when deciding how to build an effective brand. More important than anything else is to deliver on your brand’s promise. Nothing is more powerful at building client loyalty than authentic claims that are always fulfilled. Letting your clients down by failing to live up to your own promises and brand standards can be particularly harmful for small businesses that depend heavily on referrals. The foundation of brand loyalty lies in great service – a happy client is a loyal client.