Ultimate Logo Design Guide | Go Big Or Go Home: Making A Home-Run Logo
Ultimate Logo Design Guide | If you want your small business to stand out from the crowd, a memorable business logo is vital. A company logo is one of the most crucial design decisions a business owner will ever make. It’ll be used everywhere; on your website, on digital or print documents, on advertisements, and any other property in the public eye. Since your logo is an essential component of your brand and frequently the first thing a client sees, creating one that appeals to your target audience has to be a top priority.
For some people, putting together a small business logo may sound easy. Anyone with a computer and software can do it, right? Keep in mind, though, that there is a difference between a logo designed by a professional and one made by a first-timer. Don’t make the same mistake the majority of small business owners make! Give this vital branding element the all-important attention it deserves. Even the best idea can be ruined by not thinking about simple things, and the following tips will help you to keep your concepts safe.
Hire A Professional | Ultimate Logo Design Guide
This should go without saying really, and we’re going to say something else pretty obvious; pay peanuts, get monkeys. Hiring a designer may require more of an investment, but the end result will be a logo with timeless beauty and effectiveness. If there is a limited budget, a business owner may attempt to create their own logo, but will not be able to capture the detail that a professional eye can bring to the project.
Work With Vectors | Ultimate Logo Design Guide
Vector formats are the ones that will allow the most variations for your logo. In the digital age, where logos will appear on multiple devices and across social media, you must design something that goes beyond paper. It must look great on different backgrounds, work for apps, icons, avatars and print, and it must be flexible in size. Your logo should resize perfectly to any size, whether it’s huge on a truck or tiny on a badge.
Think Outside Of The Box | Ultimate Logo Design Guide
While your logo design is a representation of your business activities and core values, it does not have to visually represent what you actually do. A painter and decorator’s logo does not have to show a man up on a ladder. Look at what’s out there and find an opening for something new. When trying to avoid brand confusion, consider the color, shape, symbolism, and flow of your design.
Colors | Ultimate Logo Design Guide
Color is very important in branding, you can build a brand by using a strong color palette alone practically, and keeping the imagery extremely simple. Keep in mind though: too many colors will make your logo difficult and expensive to print or embroider. Virtually all of the world’s most recognized logos are made up of just one or two colors, so keep it simple. Less is more!
Fonts To Use In A Logo | Ultimate Logo Design Guide
If you are using Comic Sans, Times New Roman, or Arial, odds are you are using the wrong font. Find a font that is original, a font that makes your brand unique, and that stands out from the crowd — but not in a negative way. The wrong font can drastically alter the message the logo is supposed to communicate. The right font will set a tone for the brand and be reflection of the company’s vision.
Make Sure It Works Well In Black And White | Ultimate Logo Design Guide
Your logo can appear on a variety of media: signage, advertising, stationery, delivery vehicles and packaging, to name just a few. Remember that some of those applications have production limitations. Does your logo communicate the message effectively when the color is removed? Design your logo in black and white before adding any color. This way choices are made judging by the shapes and you are not distracted by anything else.
Include The Business Name | Ultimate Logo Design Guide
A logo often becomes synonymous with a company. Nike, for example, is known by its signature swoosh. Target is known by its giant red bull’s-eye. Pepsi is known by its patriotic circle. That’s because they’ve been around forever, and if you’re just starting out, you can’t afford the luxury of having only a graphic symbol represent your business.