Ultimate Photography Logo Guide | The Busy Photographer’s 6-Step Guide To Designing A Killer Logo
Ultimate Photography Logo Guide | Being a professional photographer is a lot harder than it appears – in other words, it takes a lot more to run a successful business than simply buying some equipment and setting up a photography website. It takes a unique and creative vision if you’re hoping to stand out in a crowded market, and every aspect of your business needs to showcase your vision. Needless to say, this trickles down to your logo as well!
A logo will often play the second fiddle to the pictures you take, but that doesn’t mean you can afford not to have a logo for your photography business, or to use a generic logo template that’s already being used by countless other business owners, many in your area! You’re a part of a creative industry, and at the end of the day, your logo needs to show that. So, in addition to creativity, what makes a logo really effective? To help answer that question, we gathered some of the most important features of all the iconic logos out there!
A Great Logo Is Unique | Ultimate Photography Logo Guide
The point of designing a logo is to come up with a visual representation of your business – your logo will be the face of your business, which means you’ll want to make sure it’s unique. Think about it – the last thing you want is to have your logo mistaken for a logo of another photographer, so take a look at what’s already out there and find an opening for something new. Don’t follow industry trends mindlessly – if you want to stand out in the minds of your potential clients, come up with something unique.
Make It Your Own | Ultimate Photography Logo Guide
In addition to making sure your logo is unique, you’ll also want to ensure it will appeal to your target audience. The logo you’ll design for a newborn photography business will be quite different from the logo you’ll design for a wedding photography business. To come up with a logo that will grab your ideal client’s attention, you’ll need to know who they are, what appeals to them, how old they are, and find a way to come up with a logo that appeals to them and effectively communicates your unique style and helps you stand out.
Effective Logos Are Simple | Ultimate Photography Logo Guide
When it comes to logos that work seamlessly across all materials used for marketing and professional correspondence, they all have one thing in common: they’re simple! While you may be tempted to spice up your logo with various design elements, keep in mind that your logo will have to work whether it’s being used on a roadside billboard or on a golf ball. If you come up with a complex logo, you will only gum it up when you scale it down to make sure it fits on a business card, or when you use it as a Twitter avatar. At the end of the day, your logo is finished not when there’s nothing else to add, but when there’s nothing left to take away, which means that it’s most effective when in it is in its simplest form.
Vectors Aren’t Optional | Ultimate Photography Logo Guide
In addition to keeping the overall design of your logo simple, you’ll want to make sure you’re using vectors for your logo. Vector files will allow you to scale your logo to pretty much any size without affecting the quality, while a raster image, on the other hand, will allow you to scale your logo to only a certain point, after which you’ll start noticing pixels.
Color Can Help You Stand Out | Ultimate Photography Logo Guide
One of the most common questions we get from our clients while working on their logos is what colors will work best. Colors are an incredibly powerful tool – they can help your logo stand out and appeal to your ideal client, and they can help you convey a message to your target audience. If you already have your branding guidelines defined, you’ll want to use your brand colors for your logo. If you don’t, however, you have a free rein; just make sure the colors you choose to use for your logo actually work well together, because a mishmash of random colors can turn off your target audience, instead of appealing to them.
Include The Name Of Your Business | Ultimate Photography Logo Guide
Your logo should help your potential clients remember you and the services you’re providing – something that will only happen if your target audience can actually read the name of your business. While there are companies like Twitter that use only a graphic element to represent their business, it’s because millions of dollars have gone into marketing and branding efforts before they built enough awareness to be able to drop the name from the logo. If you’re just starting out in the photography industry, chances are that you don’t have those amounts of money or time, so you’ll want to make sure you include the name of your business.
Another important thing when the name of your business is concerned is making sure the logo is readable. Sure, you might have stumbled upon a beautiful calligraphic font while browsing Pinterest, but just because you like it, it doesn’t mean you should use it in your logo if it’s too difficult to read without squinting. Your logo needs to be simple and memorable, so don’t make it hard for your potential clients.