Ultimate Photography Marketing Guide | Win The Marketing Game In 6 Simple Steps (No Cheats Needed!)
Ultimate Photography Marketing Guide | Running a photography business, albeit more creative at times, is just as challenging as running any other type of business. There are countless photographers competing for the same audience, and you better bring your A game if you’re hoping to stand out and secure those potential gigs.
Marketing a photography business doesn’t have to be challenging or time-consuming; that is, if you work smart, not hard. To help you win the marketing game, we compiled some of the most effective tips and tricks that are bound to propel your business forward. Whether you’re an absolute beginner just about to launch your business, or an experienced pro looking to brush up on your marketing skills, we’re sure you’ll find something interesting here today. So, sit back and let’s get to the good stuff!
Do Some Cleaning Up | Ultimate Photography Marketing Guide
Before you kick off your next campaign, make sure you go through all of your materials, both online and offline and see what needs updating, what is still relevant and what needs to be replaced. Check out your portfolio website and see if there are any pictures up there that are no longer representative of your best work. Have you taken some better pictures? Make sure you upload them!
What about the information on your website? Do you still use the same phone number, email address? Are you still providing the same services? Make sure all the information is correct and up to date. The last thing you want a potential client is picking up the phone after seeing your works online and realizing the phone number is out of service.
Step Into 21st Century | Ultimate Photography Marketing Guide
If you’re still running a Flash website and you’re scratching your head trying to figure out why you get no visitors, it’s because Flash websites usually end up being ignored by search engines. A Flash website to Google is like a long page with no content on it, and since there are no keywords on the page, it doesn’t get indexed.
If you want to have a website that brings new clients in, make sure you’re staying away from Flash and focusing on speed, usability and visual appeal. To turn your website into a real marketing powerhouse, make sure you optimize each and every image you publish on your website and use the keywords not only in the ALT tags but also in the page titles, meta descriptions and even image captions.
Blog On A Regular Basis | Ultimate Photography Marketing Guide
The benefits of a regularly updated blog are practically endless! This about it – you’re updating your portfolio page every 3-6 months, which means there’s nothing that will keep your visitors coming back for more once they’re done going through your works. By blogging on a regular basis, your visitors will come back more often, and you’ll have more opportunities to use your target keywords throughout your website.
Sit down and think about the things that appeal to your ideal clients and find a way to turn them into post topics. For example, if you’re a portrait photographer, you might consider writing a short guide for parents on how to dress the kids for the shoot, or what to bring with themselves to calm the kids down when they get restless.
Build A Strong Social Presence | Ultimate Photography Marketing Guide
There’s no getting around the fact that social media is here to stay. And if you think Facebook and Twitter are for your teenage kids only, you’re missing an incredibly powerful marketing tool. You’ll want to figure out where your ideal clients are spending time and find a way to get on their radar. Keep in mind, though, that social media is a two-way street. Don’t just share generic sales messages; instead, make sure you engage in a real conversation with your followers, friends and fans.
Encourage Referrals | Ultimate Photography Marketing Guide
Photographers typically rely on word of mouth advertising to bring in new clients, which means you need to make sure your clients know just how much you appreciate referrals. Consider offering a simple reward that has a high perceived value, but doesn’t cost you too much. If you’re shooting a wedding, for example, consider offering venue owners a professional shot of the place or the cake decorator a shot of the cake they can use on their website. You’d be amazed how loyal business owners can be once they hit it off – and before you know it, they’ll be sending their clients your way.
To take it a step further, as your satisfied clients to write a quick testimonial, and then publish it on your website. They can share the testimonial with their Facebook friends, giving your business the crucial exposure required to grow your client base. After all, we live in an age of social validation – we’re all used to checking reviews and testimonials before making a purchase or hiring someone.
Don’t Neglect Print! | Ultimate Photography Marketing Guide
Does your website match your Facebook profile? Is your Twitter cover image an extension of your brand? Great! However, what about your business card? Or the thank you card? No matter what they would have you believe, print is far from being dead, and you need to ensure it builds your brand and represents your business effectively. Use the same color scheme, fonts and the same font throughout all of your marketing materials, online and off, to ensure consistency and boost brand awareness.