Unforgettable Logo Design Tips | Everything You Need To Know About Designing Timeless And Captivating Logos
Unforgettable Logo Design Tips | A logo is perhaps one of the most important elements of marketing your business. Coca-Cola has the scripted font, McDonald’s has the golden arches, and Apple… well, the apple. When people think of a business, the logo is often the first thing that pops into their minds. So then why is it so often considered an afterthought? As the essence and backbone of your branding, your business logo should convey your values and personality and leave a memorable impression. Think about it this way: If you can sum up the nature of your brand in one word, your logo is the visual representation of that word.
Logo designers are in high demand, and it’s for good reason — a logo is usually a company’s first impression, one that can affect a potential client’s brand perception, purchase decisions and overall attitude toward a product. Creating a new logo can be a confusing process for business owners. There are so many options to consider – colors, font selection, images, size, and shape, just to name a few. Thought and planning are a vital part of logo design, and preparation is key, so we’ve rounded up a set of considerations here for entrepreneurs ready to jump into logo design.
Understand The Brand | Unforgettable Logo Design Tips
A logo is an icon, whether it’s made up of just text or just a graphic symbol, or both of those elements. It should represent your business – its heart and soul and its personality. However, your logo will have to appeal to a specific audience and when designing, you must keep this in mind. Decide what you want your logo to say about your company. Does it have a distinct personality – is it serious or lighthearted? What makes it unique in relation to your competition? Write down what you think about your brand; maybe even create a mood board with imagery that reminds you of the brand’s ideology, and use it as the guide through the design process.
When In Doubt, Leave It Out | Unforgettable Logo Design Tips
If you’re trying to capture the attention of potential clients and remind current ones of your reach, a busy or cluttered logo isn’t going to do your business any favors. Some of the most successful logos have been the simplest. It’s vitally important to have a balanced combination of simple and quirky — you want your logo to stand out, but you don’t want your potential clients to have to sit and stare, analyzing the logo. We’re talking about clean, bold lines without a lot of elements to distract the eye or detract from the message.
Aim For Versatility | Unforgettable Logo Design Tips
A logo isn’t just a simple graphic. It is the visual symbol you will use to present yourself to your target audience. There are so many ways a logo can end up being used, and you should make sure it works as well on a business card as on the side of a truck. In the digital age, where logos appear on different devices, materials and across social media, you must design something that goes beyond paper. It must look great on different backgrounds, work for apps, icons, avatars and print, and it must be flexible in size. In other words, a good logo should be scalable, easy to print, memorable, recognizable, and unique.
Don’t Use Clip Art | Unforgettable Logo Design Tips
Try to avoid common logo cliches like “swoops,” “swooshes,” and “pinwheels;” these techniques are probably the most used motifs in the logo industry (just look around your house, you’ll see). Another thing to avoid using clip art, unless it’s significantly modified by an experienced designer. However tempting it may be, clip art can be copied too easily. Not only will original art make a more impressive impression about your business, but it’ll set your business apart from others.
Use It! | Unforgettable Logo Design Tips
Keep in mind that your logo should be the permanent fixture of your business. Once you choose one, use it everywhere you can – on business cards, stationery, letterhead, brochures, ads, your website and any other marketing material that leaves your office. This will help build your image, boost your company’s exposure and, ideally, lead to more business. It’s important to be patient and not rush to make changes with your design just because you haven’t gotten the reception you initially expected as well, so don’t redesign your logo just because you’re tired of it, or because your competitors have.