Unique Business Card Ideas | How To Leverage The Power Of The Business Card
Unique Business Card Ideas | We all know how critical first impressions are. In business, this first impression is usually provided by the business card you hand out. Business cards are one of the simplest, most popular ways entrepreneurs market their businesses, as well as the products and services they’re providing. Whether you’re attending a networking event, hosting a seminar or meeting a potential business partner for the first time, a well-designed business card is a necessity.
Since your card will stay behind long after the actual meeting is over, think of your business cards as your unsung sales force; they have to be able to represent your business and your product the way you would. At the end of the day, anybody can make a business card. However, very few people can design the perfect business card for their unique needs. The key is to come up with a business card design that’s appealing, targeted and informative. Here’s how to do it!
Include The Most Important Information | Unique Business Card Ideas
The main goal of a business card is to help people get in touch with you. Include only the contact information that is absolutely necessary. For example, email, phone, cell, website, address, name and job title. Think carefully about which contact details you want to include – you will want to strike a balance between providing enough points of contact, without making your card look too busy.
Reinforce Your Brand | Unique Business Card Ideas
A business card reinforces your brand by using brand elements, such as logo, colors and fonts. A business logo is a vitally important branding element and oftentimes the backbone of business card design. Whether your logo is an image with words or just logo type, make sure to feature it on your business card in a prominent location. Ideally, it should be the only image on your business card, so that it doesn’t take the attention away from the visual mark for your brand.
Make It Readable | Unique Business Card Ideas
If you’ve got a lot of information to display, you may be tempted to scale the size of your text. However, keep in mind that small text can often look readable on your computer screen, but turn into an illegible smudge when printed. You wouldn’t want your clients to have to strain their eyes to read your website address or email, so make sure your text is at least 8 pt, in a clear readable font. Be sure the font color stands out against the background of the card as well. Light gray type on a white card makes it hard to distinguish letters and numbers.
Keep To The Standard Business Card Size | Unique Business Card Ideas
There are things you can do to a 3.5″ x 2″ card to make it stand out (like using rounded corners), but going with an unusual shape can be a double-edged sword. A round card, for example, is quite memorable, but it will never fit standard business card holders. Working within this tiny canvas doesn’t mean you can’t get creative with the space: start by considering the key information you want to include, then work your design around presenting this information in a creative and effective way.
Have Your Business Cards Printed On Good Card-Stock | Unique Business Card Ideas
If the card feels flimsy or looks like you printed it yourself on your home printer, it will leave people with impression that they are dealing with a business that will disappear as soon as the owner finds a real job. Think about it: if you have skimped on the design and printing of your business card, what does that say about the quality of the products or services you’re providing?
Make Your Card Stand Out From The Rest Of The Pack | Unique Business Card Ideas
Yes, your business card will probably end up stuffed in a desk drawer with a stack of other business cards, so you need to make it stand out from the rest by using bright colors, including your photo on the card, or using high gloss card stock. An instant way to add a punch to your business card, and make it stand out from the largest pile, is to use a special finish. Special finishes include the likes of foil blocking, spot-UV and metallic inks, While they can add significant cost to your print, special finishes are a great opportunity to make your card more tactile, visually impressive and memorable.