Unique Business Stationery | Design To Impress: Top Tips To Make Your Business Stationery Stand Out From The Crowd
Unique Business Stationery | Sometimes, small business owners do not place a great deal of emphasis on their business stationery design, and some don’t use any stationery at all in this age of online communication and marketing. However, well-designed, professional, and appealing business stationery is crucial, because it not only identifies the company, but it is also a powerful marketing tool. Recognition is a vital element of any successful business, so no matter the size of your business, keeping your brand image consistent throughout all of your marketing materials can mean the difference between success or failure.
It’s essential that the stationery you choose for your business represents your company, and matches your brand. Personalized business stationery will enable your business cards, letterhead, and notes convey your own personalized brand image. However, there are a few things to consider carefully when designing business stationery, so that the end product communicates the essence of your business in an appealing package.
Simplicity | Unique Business Stationery
Keep in mind that business stationery is a delivery mechanism – it’s not the content itself, rather the supporting structure that delivers that message. As with all forms of communication, your stationery must be functional above all. Its design should enable easy readability of your company’s vital information. Text should be printed in an easy-to-read format, aligned left to right, and using no more than two different fonts keeps the style consistent and the text readable.
Contact Information | Unique Business Stationery
As obvious as it sounds, make sure you always include contact information on your custom stationery items, and keep in mind you will have to choose the most relevant, and essential contact details for every stationery item, because some of them won’t be big enough to fit them all on. Including your company address, phone number, email address, fax number, and any other methods of communication that you feel are important into the design of your stationery will make it easy for clients to reach you.
Color Scheme | Unique Business Stationery
Your business stationary should include color to make it stand out. The right color can be incredibly powerful, by highlighting important information, or conveying a specific idea. Matching the colors in your logo to those on your stationery is a great idea for branding purposes. Think carefully about your branding colors, and how you can include them into the individual stationery designs.
Logo | Unique Business Stationery
Regardless of where you want to place your business logo on the paper, it is critical to go for a design that is simple, but stands out on the paper. The logo has to be simple, effective, and versatile, because it will be implemented into various methods of printing, and will have to be scalable to fit items as big as billboard banners, and small for items like pens and business cards.
Clean Space | Unique Business Stationery
Choosing a design that has elements of clean white space will help your message stand out. A design that is too cluttered will distract clients from noticing the important things on the stationery, such as your contact information and logo. Never be afraid of white space! Whilst you may be tempted to fill in every inch of your stationery with information or images, this may result in your stationery becoming too cluttered, and a reader will lose interest quite quickly.
Design Or Designer? | Unique Business Stationery
Designing business stationery is not a simple task, but yes, it is possible (with the right software) to do it yourself. However, with such an importance on your stationery’s representation, it might be worth seeking out the skills of a professional designer to help you to reach your potential with your stationery design.
Paper Quality | Unique Business Stationery
If you’re designing for print, there are many amazing paper stocks available, and each have their own characteristics. Some have a rich, textured surface, while others are smooth and heavyweight. A client will notice the difference between standard photocopier paper and thick, glossy, high-quality paper. This small detail can be enough to boost the perception of your business in the mind of a potential client.
Proof Read | Unique Business Stationery
Another obvious one perhaps, but ALWAYS proof read your designs before sending them off to print. Just one mistake can have significant consequences, and portray you as incompetent in the simplest way.