Useful Business Cards | Put Your Best Card Forward! How To Design A Business Card That Actually Gets Noticed
Useful Business Cards | Few design projects are as nerve-wracking and important as creating your own business card. Just like the clothes you wear, or the briefcase you carry, your business card can tell your potential client or business partner a lot about you. In other words, your business card offers you an opportunity to position yourself and your business, say who you are and what it is that you do – and all that on a small piece of paper.
A large percentage of business cards handed out end up in the round file – everyone’s got a card and only a small number get kept. So, how can you make yours stand out? Every industry has slightly different specifications and requirements, but there are a few best practices that everyone should follow in order to create an effective business card people will actually remember. Take a look at these design tips to help maximize the effectiveness of your business card and make the right first impression on your potential clients.
Get Creative Within The Constraints | Useful Business Cards
Business cards are usually just 3.5″ x 2″ in size, which means you don’t have too much space to work with. Working within this tiny piece of paper you can still get creative with the space: start by thinking about the most important information you want to include, which will usually be your name, phone number and email address, then work your design around presenting this information in a memorable way. Try not to make your logo too large, don’t make the text too small to be comfortably read, and don’t be afraid to use white space.
Make It Readable | Useful Business Cards
If you’ve got a lot of information to include, you may be tempted to shrink the size of your text. However, keep in mind that small text can often be readable on a computer screen, but turn into an illegible smudge when printed. The address information should not be smaller then 6 points, or 5 point if the text is in capitals. Your name should be 1 point bigger or written in a bold font. Add 1 point if you are setting your typography inverted, light typography on a dark background.
Use Complimentary Colors | Useful Business Cards
Adding a splash of color to your business card can definitely get you noticed, but try not to go overboard with it. Too much color will draw away from your message and it’s important to stay consistent with your other branded materials at all times. Choose colors that are aesthetically pleasing. A mish-mash of bright and bold colors will definitely make your card stand out in a stack of 50, but it could be for all the wrong reasons. If in doubt, use an online color matching tool.
Have a Quality Finish | Useful Business Cards
There is nothing quite like quality finishes to make a great first impression and really help your business stand out. Embossing can portray a professional image whereas laminating one side of your card can make it feel substantial when held. Embossing also makes the card more tactile. Research has shown that engaging more than one sense at a time can boost recall of an object, so people would be more likely to remember your business.
Have Your Business Cards Printed On Good Card-Stock | Useful Business Cards
If the card feels flimsy or looks like you printed it yourself on a home printer, it will leave people with impression that they are working with a company that will disappear as soon as the owner finds a real job. Have your business card professionally printed on good heavy business card stock. A business card printed on paper thinner than 300gsm looks and feels quite thin, which can make them feel tacky and cheap. Try thinking of your card as you would a handshake – nobody likes a limp handshake, so why would they like a limp business card?
Visual Content Can Help You Stand Out | Useful Business Cards
Pictures speak louder than words. This is true for business cards as well. While you need to have written content on one side of the card, think about saving the other for something more visual. If you offer products, use an image of them. If you’re a photographer, showcase your best picture on the front of the card and your second best on the back. Whatever you do, don’t leave the back side blank – it’s often said that people don’t look at the back of business cards, but that’s simply not true.