Visual Branding | 6 Ways to Make People Fall in Love With Your Brand
Visual Branding | We are taught as children not to judge a book by its cover. However, that lesson doesn’t necessarily apply to business, and potential clients will often judge a company by how their brand looks. Visitors are judging you from the moment they open your website. You got them there with a witty link on twitter or relevant information in a Google search. But now what? Only a small number of companies have figured out how to make social media actually work for them. And with almost all businesses all over the world jumping on board, standing out on social media websites can be a difficult task.
There is no denying that social media has changed the business landscape. Over the past few years, social media platforms such as Facebook, Twitter and YouTube have introduced a series of design changes that have increased the ability to personalize the look of of account pages. To help your brand from getting lost in the clutter, it’s vital to stand out visually as images, videos, colors and context are some of the first elements your audience will notice. That said, it is of the utmost importance to invest in a good graphic designer. You may fancy yourself creative, but chances are you’re more focused on running your business. Here are five things you should keep in mind.
Design your visual brand | Visual Branding
Marketing materials, business cards, and logos are great building blocks, but don’t let limit your imagination to traditional content when building your visual brand. Remember, people will respond to different types of media: some like the written word; some respond to visually-stimulating images or videos. Hit as many bases as you can by diversifying your visual brand.
However, while it is important to think visually, it is essential that you are very clear about the key messages that you are trying to communicate before you start designing. Bear in mind that images should serve as visual breaks for your content that will help the viewer comprehend what’s written.
Keep your brand consistent | Visual Branding
The number one mistake companies make when branding their businesses on different social media websites is being inconsistent across different platforms. Just because the content that is created for Twitter differs from content created for Facebook and for YouTube, that does not mean that the look and feel of each platform should be different. A company brand needs to be consistent throughout every medium. This will strengthen your company’s identity to potential clients. That means everything from your business cards and invoices to your website and Facebook page should look like it comes from the same company with the same visual brand. You want people to connect the dots from your Twitter profile to your LinkedIn page and back to your business card.
Keep it simple | Visual Branding
We are sure you have heard of the acronym, KISS (Keep it Simple, Stupid). There is a very, very good reason for it. You don’t want to overwhelm your visitors with too much information at once. While it ultimately depends on the brand, a key rule of design is that, typically, simple is best. A clean, smart illustration will communicate an idea quickly and from a distance. Think about some of the top brands like Apple and Nike. These brands use a simple approach that works very well.
Use your space creatively | Visual Branding
The profile picture is your brand’s primary visual identity on any platform and as such should be designed with care. Stick to a simple profile picture and keep it consistent. Your picture shows up in many different places on any given platform so it should work well standing alone and should be simple enough to scale to any size without compromising the design.
Keep your profile fresh | Visual Branding
You’re not done once you get your logo and Facebook page designed. You should keep in mind that most social media users are looking for the latest happenings, events, trends, products or services, and developments. They want to immediately know from what’s new with your brand when they click on your profile. Use large images that can stand out in a news feed on Facebook, such as a sale or an event poster, or use simple branded images and videos of new products on Instagram.